Over the past decade, RAKENHOUSE started from zero to a company with more than a hundred employees. The General Manager of RAKENHOUSE Ms. Vivia Tsai had no experiences of starting the business, yet with her dedication and determination, the result came in with success. She is humble and appreciated for what she has achieved, even till today, she still leading RAKENHOUSE with passion and dedication.
When first stepping into the Flagship Store of RAKENHOUSE in Shilin, the mellow aroma of chicken essence was all over the air. Earlier today, a client wanted to know how does the Stockpot work, so he carried an entire chicken to the store. RAKENHOUSE confidently began the demonstration, which our interview was filled with the tasty aroma of chicken essence.
Extracting chicken essence is one of the best features of DUROMATIC® Stockpot. The story originated when Ms. Vivia Tsai first pursued in her career. RAKENHOUSE is established in 2008, to ensure the high quality of all products, Ms. Vivia Tsai flew to Switzerland to not only indicate distributorship agreement, but also to visit the factories and get a fully understand of the process of the making. When everything was going as planned, RAKENHOUSE was rejected by all sales channels, at the same time, Ms. Vivia Tsai’s mother was diagnosed with cancer and needed to take chemotherapy. Facing such dilemma of business and family, Ms. Tsai was in despair. The products were no where to sell, while she spent most of the time in the hospital and took care of her mother, who had a decreasing appetite. To help her mother absorbing enough nutrition, she started extracting chicken essence for her mother by using DUROMATIC® Stockpot. Due to her deep understanding of the product, she invented kitchen utensil accessories for the pressure pot so she can easily extract chicken essence at home.
After trying this new invention, Ms. Tsai’s mother was able to eat and asborb enough nutrition to complete the unbreable chemotherapy. In order to make sure the essence carry on in the pot while commuting, Ms. Tsai brought her invention to the next level, the anti-spill pot. It is developed to satisfy her self-experience and requirements, but with blessing she found a new group of customers while in hospitals. She was inspired to begin the product promotion in the hospital. It’s a special experience, which not only guided the RAKENHOUSE to a different start but also made Ms. Vivia Tsai committed to taking “the integration of health concepts” as the principle of RAKENHOUSE.
Healthy cooking and diet is the spirit of RAKENHOUSE, and the core value of the products fall on quality. Ms. Vivia Tsai has high requirements for the structure, steel materials, and usability of the kitchen utensils; in addition to making selection personally after tryouts, she emphasizes product differentiation in the market. In the early years, though Taiwan’s market was filled with the kitchen utensil made with lower quality of industrial steel, she insisted on making kitchen utensils with the type 304L or higher graded stainless steel. Seeing through her perspective, consumer’s rights and health are more important than the number of pots sold. She strongly believes that the brand will be seen as long as it has good quality products and effective management.
Ms. Vivia Tsai had develop kitchen utensils to fulfill Taiwan market’s demands. Recently, RAKENHOUSE published recipes and started its own cooking classes. In addition, RAKENHOUSE also cooperate with nutrients and Traditional Chinese Physician, to offer a set of pots that can make healthier dishes that are less time consuming. Running RAKENHOUSE is not just a business to Ms. Vivia Tsai, this is the way she brings healthy cooking and lifestyle in order to share with all people.