LIFESTYLE

梁吳蓓琳|她以溫文婉約 立足台灣公關業 Her Courage to Embrace

達豐公關梁吳蓓琳董事長,出生於香港,對於文化有不一樣的切入點

在1980年初訪台灣,在因緣際會之下,受邀到台北希爾頓大飯店擔任公關經理,於英屬香港年代長大的她,有著優雅大方的個性,保有中華文化內斂氣質,第一眼見到梁吳蓓琳女士,便被她的知性美所深深吸引,柔柔的語調談論起公關業,句句專業的詞彙,說起經驗的神情,一身蘊藏著獨立的女性魅力。

In 1980, Pauline moved to Taipei and joined Hilton International as their public relations manager. She grew up in Hong Kong when it was still a colony of the British, thus, she adapted an elegant personality with introverted qualities of the Chinese culture. People are attracted to her knowledgeable beauty at first sight. When she speaks of public relations, the professional terms that she uses speak of her experiences and her expressions show the charisma of an independent female.

達豐公關梁吳蓓琳董事長,出生於香港,對於文化有不一樣的切入點,早期在香港國泰航空擔任至票務部主任的她,本該在結婚生子後當個賢內助,當時因先生的調職至台灣,在一次的朋友聚會當中,朋友的一句話「你不做事太可惜!」,令她重新考慮復職。不久以後於亞都麗緻大飯店的開幕典禮上,巧遇當時準備調職的台北希爾頓大飯店美籍公關經理,一次的對談令他決定要引薦梁吳女士,也成功地在與飯店總經理輕鬆面談後,收到錄取邀約。身為希爾頓飯店集團的首位亞洲華人公關經理,她改變了風氣,解決與在地媒體及大學社團的語言隔閡,成功在地化一間飯店。喜歡新挑戰的梁吳女士,在結束飯店職涯後,決定著手創立達豐公關,一路以來靠朋友人脈建立起來,回想當時接的第一個案子是西北航空台灣分公司,於美國舉辦品牌週年的巨星扮裝派對,梁吳女士攜帶20幾人的台灣媒體團至美國,同時帶了20位孤兒院的小朋友共享樂趣,轟動了全場之外,也帶來無數個公關委託案。多年來的事業,令梁吳女士體悟到一個好公關,必須完全了解熟知企業,更重要的是要詳讀企業的社會責任,當面對問題時,面對它,解決它,將決心與精力投入其中,這樣的處事態度樹立了達豐公關可信度。身為澳門旅遊局的首席公關,梁吳女士熱愛旅行,近年來更熱衷於中國文學,甚至親自拜訪許多故事中的場景,走在賈寶玉及林黛玉在《紅樓夢》裡墜入愛河的南京,與姐妹們出遊的過程歡笑連篇,梁吳女士將中國文學與旅遊的熱愛,成為生活靈感的啟發,也挖掘出屬於自己的生活美學。

Pauline Leung as the Chairman of Compass Public Relations Ltd. was born in colonized Hong Kong and thus she obtained a different point of view about culture. In the early days, she began at Cathay Pacific Airways as Sales and Marketing Executive. She should have kids after getting married and becoming a housewife, but her husband was relocated to Taiwan after her first pregnancy. In a friend gathering, one of her friends said, “It would be a great loss if you quit working!” Thinking about returning to work not long after, on the grand opening ceremony of The Landis Taipei hotel, she met the American PR manager who was relocating to Hilton International Taipei. He decided to recommend her after having a face to face conversation, and Pauline was hired after an easy interview with the hotel’s GM. As the first Asian PR manager of Hilton International, she changed the style of the company and resolved the language barrier with local media and university groups. Pauline loves new challenges. After she retired from her hotel career, she started her own PR company, Compass Public Relations Ltd. She developed her company depending on connections and relationships. The first project she received was from the Taiwan branch of Northwest Airlines. They wanted to organize an annual costume party for the brand. Pauline took a team of about 20 Taiwanese media with her to the States, and also 20 orphans from an orphanage to share the joy. Her arrangement was greatly surprising, and later also brought her countless number of new projects. Many years in her career, Pauline learned that it is important to fully understand the familiar enterprise to become a successful PR person. More importantly, an enterprise should know its CSR well. When difficulties arise, always face and solve the problem while committing with your determination and energy. It is this attitude that developed the credibility of Compass Public Relations. As the Chief PR Office of the Macao Government Tourism Office, Pauline loves traveling and Chinese literature all these years. She personally visited many scenes in stories, including Nanjing where Jia Baoyu and Lin Daiyu fall in love in the story Dream of the Red Chamber. Her travel with female companions was filled with joy. Pauline is inspired by her passion for Chinese literature and travel in daily life, and she found the aesthetics that she believes in.

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