TRANSLATION | Eugenia Yang
Nature is where everything begins, and where everything departs from. When you become the language of your own brand, it not only becomes the designer’s expression, but also establishes the aesthetics and leading values of an independent designer brand in the wake of this new era. What is not considered as excessive consumption? Or a fleeting waste? Through the exploration of a design’s form and function, sustainable design is now becoming a trending, global discussion.
設計來自於生活，平時的簡君嫄喜歡關注女性與社會議題，透過服裝的褶合表現女性的傷口，或者是運用帽沿設計與布料的剪裁，表現人物內心的創傷，學習透過服裝作為一個創作溝通媒介。除了創作，熱愛親近大自然，閒暇之餘喜歡從事露營、爬山等野外活動；也喜歡透過欣賞紀錄片，從電影道出一個人的生命故事，她說《乘著光影旅行》這一部紀錄片讓她印象深刻，情節中敘述著國際知名攝影師李屏賓的人生掙扎，觸及內心柔軟成為她創作時的靈感元素。還記得2021SS 她新作發表—「Starry Starry Night」，每一個人都有夢想，探索城市微光，找回內心遺失的自我，當創作遇到瓶頸，透過獨自一人整理收納工作室轉換內心浮躁的情緒。
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A Natural Thinking
Abandoning the excessive embellishments, and only speaking through clean lines and tailoring. Choosing to only use high quality fabrics, minimalism seems simple, and yet it requires a tolerating generosity. Combining traditional craftsmanship and accepting an array of sustainable materials and elements, Chun-Yuan Jean starts from the development of regenerated wool fibers, because to her, fashion is sustainable. Not only a graduate of University of the Arts London with a master’s degree in fashion design and technology, but she also finished her college degree at Fu Jen Catholic University where she studied textiles and clothing. Chun-Yuan realized when studying abroad, it’s all about the concept behind the design, while here in Taiwan, it’s more about practicality and actual operation. She believes critical thinking and one’s design skills are both necessities. Perhaps because she had grew up in an environment imbued with art—her father being an interior designer, her younger brother, an illustrator—she developed a sensitivity towards colors and an exceptional taste in aesthetics and art.
Times Spent Creating
Design is often inspired by everyday life. Always paying attention to women and social issues, Chun-Yuan expresses the feminine wounds through the folds and seams of her clothing and the individual’s trauma through special brim design and tailoring—she successfully transforms garments and fabrics into an art communication medium. Besides creating, she also enjoys spending time in nature, such as camping, hiking, and other outdoor activities, and watching documentaries to understand the life story of the protagonist. To Chun-Yuan, one of the documentaries that left a strong impression was “Let The Wind Carry Me,” which narrates one of Asia’s greatest cinematographers, Mark Lee Ping-Bing’s struggles and hardships in life. The film touched her heart and became her muse when it comes to creating. Recalling Chun-Yuan’s SS21 new collection, “Starry Starry Night” tells the tale of chasing one’s dream and exploring amidst the city lights to find our true self—just like how she tidies her studio whenever she encounters an art block, to let the peace and tranquility quiet her tumultuous mind.
An Enduring Sustainability
Go confidently in the direction of your dreams, live the life you’ve imagined, and create only sustainable designs—these are the core values Chun-Yuan believes in. Her brand concept is simple: C JEAN is pronounced as “Xi-Jian” in Chinese, meaning “hope” and “simplicity.” Perhaps sustainable fashion is not merely about changing the materials and product, it is more about the relationship with the entire fashion system and about understanding the independence, courage, and resilience of women. During our interview, Chun-Yuan reiterates, “As long as my customers are willing to purchase my products, that is a recognition.” Exploring the way Taiwan’s environment and culture can influence a designer’s creative thinking, we realize that products need a story, or else they lose their soul and meaning. While clothing design indulges in consumerism, sustainability is what keeps people sane. Portraying the elegance and beauty of women, but still holding on to her original dreams and aspirations, Chun-Yuan strives to continue to place “nature” as the central theme for her next collection, and the many more to come.