TRANSLATION | Neda
“I raise my chalice to invite the shining moon, the moon casts me a shadow and we have a triad.” Flowers in front of the moon and invite it to drink together, no matter if the fragrance is strong or not, the poet Li Bai drank this cup and toasted to a happy life. The truth of drinking that transcends thousands of years is also reflected in TK Huang, the Chairman of ST.FINESSE INC., he said “I think food and fine wine are actually returning to happiness.” As the market of wine became widespread and growing in Taiwan, ST.FINESSE INC. has incarnated as a pronoun for wine, he smiled with firmness, trying to create a comfortable and ideal situation for wine lovers.
TK Huang, who went to the United States to study at the age of 16, all the way from high school to master degree. After a decade away from home, he resolutely decided to return to his father Rock Huang to help in his business. When it comes to the opportunity of overtaking ST.FINESSE INC., TK Huang said that by coincidence, the aunt who was in charge was sent to hospital due to illness, and his father asked him whether he was interested in taking over. With a rigorous personality, after thinking it through, he believed that ST.FINESSE INC. has great potential in the future. As soon as he entered the company, the resignation of senior executives undoubtedly gave TK Huang a shock. At that time, he asked his father for advice on business and management. “My father only gave me a sentence: ‘Get things done by yourself.'” So he started from the wholesale division then transferred to marketing division. When he was fighting on the front line, TK Huang gradually understood the suitability of the job position for different talents, as well as the difficulties faced by each department. After overcoming the hardship, he established a brand new team of ST.FINESSE INC..
Mentioning the influence of his father on himself, TK Huang said that he has been valuing commitment very much since he was a child. “We must do what we promise. Integrity is very important, so in the process of running ST.FINESSE INC., we have always implanted this corporate culture into the minds of our colleagues, and even many of our customers or partners.” Even if he sometimes faces losses, he gradually realizes that suffering is taking advantage; instead, it helps to gain mutual trust and long-term contacts with the other party. Looking at the pavement of this business, the Vice Chairman Larry Huang also plays a very important role. “My brother and I have complementary personalities. I am a more rigid person, while my younger brother is a more flexible and sensitive person.” Especially in terms of relationships, they have different points of view, which not only broadens the perspective of thinking and reasoning, but also guarantees the win-win situation of the ancients said “If brothers are of the same mind，their sharpness can cut through metal.”
Past And Present
“From the perspective of value preservation, no matter how the economy changes, the price of good Burgundy and Bordeaux are unlikely to decrease; if you ask me which wine will value more in the next five or ten years, I think it will be champagne.” Asked about picking the alcohol to collect, TK Huang gave the above two directions. Talking about his own preferences, he recently likes Bordeaux which has been around for 15 to 30 years. In recent years, he has also gradually found his interest in white wine. Whether it is paired with Taiwanese or Japanese food, it complements one another. As for his hobbies, TK Huang further shared that he is quite keen on history, especially web novels, which fascinates and surprises him very much. As the time goes by, his mood has also changed with age, TK Huang now hopes to learn from Sir Ka-shing Li, “Some of the thinkings he mentioned are very useful to me. The real best partnership is when you know what you don’t want to earn, and let others earn it.” Like a sponge, it absorbs the thinking of all parties, and takes a firm step to deepen the market in Taiwan. How TK Huang learned from the past and the present, and leads ST.FINESSE INC. to become an indispensable life style indicator in the future.