TRANSLATION | Eugenia Yang

「君達心悉光明，純綢願利家情。」持自利利他，發長遠心，廣積福慧資糧，定能緣聚福來，一切功德事業皆能有所成。高掛辦公室的箴言匾額，為尹純綢董事長一路以來的堅毅信念，也恰好映照了她「擇善固執」的處事 DNA。那天微涼午後，有機香草茶的沁人肺腑，為心頭捎來了一絲靜謐安定，她正溫柔地追述起三十六年來的香草傳奇。

If you prioritize yourself before helping others, while collecting blessings and wisdom along the way, it is almost a guarantee for personal and business success. The plaque hung high in the office is a testament to Chairman Sherry Yin’s steadfast belief that reflects her personality of always following her principles. As the mind is calmed by the refreshing taste of organic herbal tea, with absolute tenderness, she begins to recount her 36 years of herbal saga. 

慧眼高瞻遠矚

自小與香草有著深厚連結，望見繼父用藥草幫眾人治病的場景，隨即消腫的療效總使她備感神奇，耳濡目染下成為護理師，不僅對生命無常有了深刻感悟，也使她切身思考預防醫學的養生之重要性，「進進出出太多了，不管是生離死別也好，為什麼都是這個時候治療，有沒有辦法預防？」從兒時草藥到護理工作所接觸的精油，大自然產物下的不可思議，也讓尹純綢萌生創業念頭，「天然的東西可以取代這麼好的功能，它必須去發揚光大。」

於是從君達休閒農場、香草文創自有品牌，如今更跨足飯店業，以「秧悅美地度假酒店」作為嶄新起點，每一步皆是尹純綢董事長的高瞻遠矚，「一個企業通常在十年的階段必須轉型，沒有一個產品可以讓你活一輩子。」事前做足萬全綢繆，有了目標便不輕言放棄，她篤信「機會是留給準備好的人。」

助人慈悲情懷

企業轉型實屬不易，歷經八年時間，尹純綢董事長將有機香草融入於秧悦美地度假酒店為經營主軸，對此她認為「核心價值」是相當關鍵的軟性特質，「我不只成為第一，我更要成為唯一，用這些不同的價值去支撐你所謂 Only one 的條件。」其中董事長相當看重「承諾」，不論是員工、廠商、合作夥伴，她熟諳誠信之於商場的重要性。

或許是從小受到母親的薰陶，樂於助人的義無反顧深埋於骨子裡，如放生海龜的善舉、收購在地有機小農黃豆、資助花蓮貧困學童早餐等，再再顯現了尹純綢董事長的慈悲情懷，而憶起慈母的她，眼底盡是思念之情。

「佛教對我影響很大，因為我小時候是窮人家的小孩，媽媽那麼辛苦帶著我，菩薩就好像絕境中的曙光，總會保佑我們走過去。」

如今一路走來所面臨的囹圄困境，尹純綢董事長也將其內化為心靈啟發，寬恕種種不如意、看淡種種不順心，便是「心自在，身自在。」的最佳表徵。

「我的管理理念是以人為本，人之初性本善，從一個善字出發，愛惜這塊土地，更要愛所有在這裡一起工作的有緣人。」

著眼細枝末節

說起最鍾愛的香草品種，尹純綢董事長笑答因皮膚容易過敏，平日最常使用洋甘菊和薰衣草，「尤其洋甘菊是所有精油裡最貴的，因為萃取率很低，它的療效功能也特別好。」飲食起居皆與有機香草有關，從早晨的有機香草茶、睡前的精油泡澡，是她保有好氣色的一大秘方。不僅身為香草使用者的最佳代言人，尹純綢董事長也擁有「秧悅媽媽」的和藹稱號，總是親力親為的身影，於細枝末節追求卓越，無形中也為員工樹立完好典範，「我的管理理念是以人為本，人之初性本善，從一個善字出發，愛惜這塊土地，更要愛所有在這裡一起工作的有緣人。」如大家庭般的情感凝聚力，可見一斑。

對於來日傳承，尹純綢董事長隨即笑答「進到我們君達的孩子，都是我的孩子啊！」儼然將傳承二字昇華於血脈之外，跳脫傳統東方思維，「能夠把這個事業經營下去，領導帶領團隊，這個傳承才是有幫助的。」緩緩啜了口香草茶，和煦笑顏裡盡是藏不住的聰慧。

With Foresight and Wisdom 

Having established a deep connection with herbs ever since she was a kid, Chairman Yin was fascinated by the sight of her stepfather treating people with herbs, where she witnessed the instant healing effects that reduced swelling. As a result, she became a registered nurse when she grew up. Not only did she gain a profound understanding towards the fleeting nature of life, but she also began to realize the importance of prevention treatments. “As the patients come and go, especially when it’s a life or death situation, you start to ask yourself, why do we always wait until the last moment? Is there any way to prevent it?” From the herbs her father used when she was a kid to the essential oils in her working environment, Yin was amazed by the products of nature and began thinking about starting her own business. “Natural products can replace so many things, it has to be recognized.” From Yinsherb Farm, brands like Herb Maze and Gaea Farm, to Gaea Villa in Hualien, each and every step is the foresight of Chairman Yin. “A business needs to transform once it hits the ten-year stage. No product can last forever without changing.” Always prepared and never gives up easily once the goal is set, she is certain that opportunity is only reserved for those who are ready.

Always Have Compassion 

It is never easy for a business to change its model. After eight years of experience, Chairman Yin successfully incorporated organic herbs into the center of management of Gaeavilla, for which she found core values to be the key to everything. “I can’t be the first, I have to be the only. These are the values that support the condition to be the only one.” When it comes to business relationships, whether it is with employees, vendors or partners, she finds it important to keep her promises because she understands the value of honesty and trust. Perhaps due to her mother’s upbringing, this strong will to help others is already deeply embedded in her since she was a kid. From freeing sea turtles, purchasing organic soybeans from local farmers, to sponsoring breakfast for the students in need in Hualien, these good deeds are a testament to her kind heart. “Buddhism affected me a lot because I didn’t grow up in a wealthy family, and my mother had to work really hard to raise me properly. Buddha has always been like a beacon to us, blessing us with the strength to overcome hardships.” Reflecting on the difficulties she has faced along the way, Chairman Yin is able to turn them into spiritual inspiration that allows her to forgive all the discontent and let go of the discomfort—the perfect exemplification of “free the mind, free the body.” 

Everything is in the Details 

Of all the herbs, Chairman Yin is especially fond of chamomile and lavender, due to her sensitive skin. “Chamomile is actually the most expensive essential oil because only a little amount can be extracted, but its healing properties are exceptional.” From having a cup of organic herbal tea in the morning to taking essential oil baths before going to bed, herbs have already become a big part of her diet and lifestyle and also the secret to her healthy complexion. As the best spokesperson for herbs, Yin has also acquired the nickname of “Mother of Gaea.” Always present at the property, she pays great attention to the smallest details and sets the perfect example for her employees. “I believe good management starts with the people. Humans are born good, so we should start from kindness and learn to love this land and the people working on it.” In terms of the future and passing the torch, Chairman Yin chuckles and says, “I consider anyone who joins Yinsherb to be my child!” Breaking the traditional Eastern mindset, her definition of inheritance is elevated and goes beyond familial bonds. “To have the ability to keep the business running while leading the team, that is what true inheritance means.” Sipping on her herbal tea with ease, suddenly, her warm smile is unable to contain the wisdom that lies beneath it.