TEXT｜Gina Yang , TRANSLATION | Eugenia Yang
Patty Tsai | Fixated Heart
Captured through the lens, everything about her – her sweet and lovely appearance, carefree yet earnest smile, naturally cheerful personality – shines with a positive brilliance. With a heart as stable as steel, her unwavering inner strength helps maintain her soft but resilient spirit. Despite taking on multiple roles, she never forgets her principles in terms of life and career because only through experiencing life with a sense of ease can one truly enjoy its essence. As a representative of an independent, modern woman, Patty Tsai believes that we can only rely on ourselves. With an elegant stride that dances along with the wind, she waltzes with the rhythm of life and refuses to be defined by the world as a princess, for she is the queen of her own identity.
The Era of Femininity
Entering its sixth year, Wunjo Food (Wen Jiu Zhi Xin) has overcome the hardship of the pandemic. As both founder and creative director of the brand, Tsai remains undaunted by the challenges of time and points out that although Covid did bring many changes, it also presented many opportunities. As an e-commerce brand, it is important for Wunjo Food to pay attention to the little details and adapt to the changing lifestyle of modern people. Now entering the post-pandemic era, the brand is now expanding its channels and preparing to open physical stores. With her eyes beaming with confidence, Tsai indicates that upholding an energetic spirit is her secret to maintaining passion. “[In mandarin,] the character ‘wen’ means slow roast, while ‘xin’ refers to the essence of an item. Together, ‘wen jiu’ represents the process of slow simmer to bring out the best products for consumers.” As times change, she aims to help everyone live better lives so they can take better care of themselves. A well-known female entrepreneur who exudes a captivating charm, Tsai encourages young people to chase their dreams, but also reminds them that careful consideration is needed before taking any actions. Taking one step at a time, what’s left is to maintain enthusiasm and flexibility – persistence is the key to success.
Everyone has a soft spot for family and even as a strong independent woman, Tsai is no exception. When it comes to parenting, she has her own approach. A mother of two, she believes that maintaining a friendship-like relationship is the most natural way of interaction. Without being too deliberate, she simply engages in conversations with her children about school life, daily matters and sometimes current events, all in the hopes that her kids will develop empathy towards the world. In order to balance between her multiple roles in life, she shares her key to maintaining a busy schedule – make life simple by having priorities and try not to overwhelm yourself with too many tasks. Regarding anti-aging skincare, Tsai believes it all comes down to sleep and diet, which is something that she finds to be even more important after becoming a mother. As long as you maintain a positive state of mind, beauty will emanate naturally from within. In terms of future plans, she also reveals that she is currently working on developing new products and is looking forward to sharing some good news very soon. A lover of reading, Tsai emphasizes the importance of maintaining the best condition and a curiosity for learning. On top of that, taking breaks from time to time is also necessary – when tired, it is crucial to rest and relax before continuing forward.
Starting from the Heart
With the rise of women’s empowerment, independence, confidence and professionalism have become synonymous with modern femininity. As a representative of a successful business woman, Tsai believes that there is still a lot of room for progress and improvement. Never shying away from sharing her viewpoints on feminine issues, she speaks on how we should all learn to listen to our inner voice. “Sometimes our biggest enemy is ourselves.” It is important to break free from stereotypes and conventional boundaries so the world does not define who we are. Just as Tsai wrote on her social media – “through constant reflection and selflessness, we can learn to empathize with one another” – she believes that Taiwan can become better and so will women. In the face of stress, people nowadays tend to be overly self-critical. However, we should learn to be our own friend and offer ourselves just a little more kindness. Not avoidance or criticism, confronting problems head-on is the only path to resolution.