九月號封面人物專訪:蔡依珊 Patty Tsai|依然如芯 Fixated Heart 

TEXT|Gina Yang , TRANSLATION | Eugenia Yang

鏡頭下甜美可人的外表、率性認真的笑容、爽朗自然的個性,眼裡綻放熠熠閃亮的光芒,如鋼鐵般穩定內心,保有溫柔堅強的韌性,即便擁有多重身份,面對生活、事業卻能保有自己的一套哲學,唯有從容的體驗生活才能享受生活的真諦,作為走在時代尖端的女力代表,蔡依珊曾在演講中笑談「只有自己才是自己的依靠」優雅大方的步伐隨風起舞,輕踏著生活的華爾滋,不做被世界定義的公主,只做自己的女王。

女力世代 

自創品牌炆久之芯已經邁入第六年,中間經歷過疫情的洗禮,身兼創辦人及創意總監的蔡依珊,絲毫不畏懼時代挑戰,樂觀談論疫情雖然帶來了很多改變,但同時也帶來了很多機會,面對現代人的生活習慣改變後,身為電商品牌絕不能錯過這些細節,疫情後更是將原本的線上產品也推行到了線下的實體通路。談起品牌精神,閃爍的眼眸裡全是自信,秉持精神正是她保有熱情的秘訣「炆」是小火的意思,而「芯」是草頭芯代表最好的,炆久就是慢慢熬煮出最好的精華給消費者。隨著時代變遷,秉持著精神希望可以幫助大家把生活過得更好,把自己照顧得更好。身為眾人知曉的女性創業家蔡依珊,散發著迷人且極具魅力的氣息,更是鼓勵現在的年輕人,有夢想是好事,但請三思而後行,計劃好再慢慢一步一步付出行動,保持熱情、保持彈性,堅持做就對了!

質感生活

家是每個人心中最柔軟的一塊,作為堅強的新時代女性蔡依珊當然也不例外,對於育兒之道有著自己的方法,談起兩個孩子的教育,她認為還是以朋友的狀態才是最自然的相處模式,反而不能太刻意,簡單地與孩子暢聊校園生活、日常小事甚至是新聞議題,希望孩子都能保有同理心去對待世界。身為品牌創辦人兼創意總監同時也是母親的角色,在忙碌的事業和生活中維持平衡的訣竅,蔡依珊表示要有優先順序,不要一次把自己排得太滿,把日子過簡單一點。關於逆齡女神的保養,她則認為保養的重點,一切還是回歸到最基本的睡眠及飲食,笑談當媽媽以後特別有感觸,美是由內而外的,只要狀態好、相由心生,而蔡依珊也透露近期積極開發新產品,也期待能盡快與大家分享好消息。喜愛閱讀的她,表示保持狀態、保持學習也很重要,以及要適時的休息,累了就要休息放鬆一下,準備好了再繼續向前行。

從「心」開始 

隨著近幾年女力崛起,現在「獨立、自信、精明幹練」已成為了新時代女性的代名詞,作爲時代尖端的女強人代表,蔡依珊認為還有很多進步跟努力的空間,面對女性議題總是不吝嗇的大方分享自己的看法,致現代女性的一段話,她談到「有時候我們最大的敵人是自己」應該去聆聽自己的內心要的是什麼,跳脫框架不讓世界定義自己,別讓刻板印象阻礙前行的道路,就如同蔡依珊在社群中寫下「希望我們能夠透過反思及不自私的角度,去學會彼此體諒的溫暖。」相信台灣一定能更好,女人們也是,談論起面對壓力,她認為現代人容易過度苛責自己,而她也給現代人一些啟示,要學會當自己的朋友,溫柔地與自己對話,切記不逃避不批判,正視問題才是解決之道。

Patty Tsai | Fixated Heart 

Captured through the lens, everything about her – her sweet and lovely appearance, carefree yet earnest smile, naturally cheerful personality – shines with a positive brilliance. With a heart as stable as steel, her unwavering inner strength helps maintain her soft but resilient spirit. Despite taking on multiple roles, she never forgets her principles in terms of life and career because only through experiencing life with a sense of ease can one truly enjoy its essence. As a representative of an independent, modern woman, Patty Tsai believes that we can only rely on ourselves. With an elegant stride that dances along with the wind, she waltzes with the rhythm of life and refuses to be defined by the world as a princess, for she is the queen of her own identity. 

The Era of Femininity 

Entering its sixth year, Wunjo Food (Wen Jiu Zhi Xin) has overcome the hardship of the pandemic. As both founder and creative director of the brand, Tsai remains undaunted by the challenges of time and points out that although Covid did bring many changes, it also presented many opportunities. As an e-commerce brand, it is important for Wunjo Food to pay attention to the little details and adapt to the changing lifestyle of modern people. Now entering the post-pandemic era, the brand is now expanding its channels and preparing to open physical stores. With her eyes beaming with confidence, Tsai indicates that upholding an energetic spirit is her secret to maintaining passion. “[In mandarin,] the character ‘wen’ means slow roast, while ‘xin’ refers to the essence of an item. Together, ‘wen jiu’ represents the process of slow simmer to bring out the best products for consumers.” As times change, she aims to help everyone live better lives so they can take better care of themselves. A well-known female entrepreneur who exudes a captivating charm, Tsai encourages young people to chase their dreams, but also reminds them that careful consideration is needed before taking any actions. Taking one step at a time, what’s left is to maintain enthusiasm and flexibility – persistence is the key to success. 

Quality Lifestyle 

Everyone has a soft spot for family and even as a strong independent woman, Tsai is no exception. When it comes to parenting, she has her own approach. A mother of two, she believes that maintaining a friendship-like relationship is the most natural way of interaction. Without being too deliberate, she simply engages in conversations with her children about school life, daily matters and sometimes current events, all in the hopes that her kids will develop empathy towards the world. In order to balance between her multiple roles in life, she shares her key to maintaining a busy schedule – make life simple by having priorities and try not to overwhelm yourself with too many tasks. Regarding anti-aging skincare, Tsai believes it all comes down to sleep and diet, which is something that she finds to be even more important after becoming a mother. As long as you maintain a positive state of mind, beauty will emanate naturally from within. In terms of future plans, she also reveals that she is currently working on developing new products and is looking forward to sharing some good news very soon. A lover of reading, Tsai emphasizes the importance of maintaining the best condition and a curiosity for learning. On top of that, taking breaks from time to time is also necessary – when tired, it is crucial to rest and relax before continuing forward. 

Starting from the Heart 

With the rise of women’s empowerment, independence, confidence and professionalism have become synonymous with modern femininity. As a representative of a successful business woman, Tsai believes that there is still a lot of room for progress and improvement. Never shying away from sharing her viewpoints on feminine issues, she speaks on how we should all learn to listen to our inner voice. “Sometimes our biggest enemy is ourselves.” It is important to break free from stereotypes and conventional boundaries so the world does not define who we are. Just as Tsai wrote on her social media – “through constant reflection and selflessness, we can learn to empathize with one another” – she believes that Taiwan can become better and so will women. In the face of stress, people nowadays tend to be overly self-critical. However, we should learn to be our own friend and offer ourselves just a little more kindness. Not avoidance or criticism, confronting problems head-on is the only path to resolution.