EDITOR Annie Chien｜TRANSLATOR Aurora Lin｜PHOTOGRAPHER Paul Chen
從明星、鐵人，到如今站上企業領導舞台，賈永婕始終「認真做自己」，懷抱著不為角色設定框架、不設限的心，面對未知挑戰，持續勇往直前。她不只是展現外在的美麗，更展現了女性領導者內在的「美力」——以柔性力量與堅韌智慧，為這座台灣地標注入嶄新生命力。
From celebrity to triathlete to boardroom trailblazer, Janet Chia has always stayed true to herself. Her leadership is not confined by labels or boundaries—it is defined by bold vision, fearless authenticity, and an unrelenting spirit to pursue what lies beyond the known. Today, as Chairwoman of Taipei 101, she brings not only elegance but also empowering strength to one of the world’s most iconic skyscrapers, infusing it with new vitality through feminine resilience, gentle wisdom, and world-class foresight.
全球時尚的舞台
從上任第17天於雙十國慶施放60秒煙火秀，到於89樓觀景台舉辦各式展覽，賈董上任後，台北101不斷突破舊有常規，展現創新的國際視野。
「我希望台北101能更貼近每一個人，不只是觀光客、貴婦名媛而是更接地氣的101。」她指出，台北101在建築設計和硬體環境上擁有極強的國際話語權，但面對全球市場變化與新世代消費者需求，她希望進一步創新，讓這裡不只是商場，更成為一個具有時尚潮流與文化內涵的地標。
「20年前，台北101以世界第一高樓轟動全球；20年後正面臨著創新與維運的大課題。」她思索著：「未來將注入更多年輕與潮流元素，例如K-pop等，讓台北101成為全方位且充滿人氣的地標。」賈董希望透過她的領導，讓台北101不僅維持時尚與奢華的形象，更能成為年輕世代交流與參與的場域，建立新的品牌價值。
Taipei 101: On the World Stage of Fashion and Culture
Just 17 days into her role, Janet made headlines by orchestrating a dazzling 60-second fireworks show on Taiwan’s National Day. Since then, under her visionary leadership, Taipei 101 has continually redefined the status quo—from immersive exhibitions on the 89th-floor observatory to fresh innovations that align with global aesthetics.
“I want Taipei 101 to feel more relatable—not just to international tourists or high society elites, but to everyday people as well,” she notes. While the building’s design and infrastructure already command a prominent voice in global architecture, Janet aims to evolve Taipei 101 into something more than a retail destination—she envisions a cultural hub that merges fashion, creativity, and social connection.
“Twenty years ago, Taipei 101 was celebrated as the world’s tallest skyscraper. Now, two decades later, the challenge is not just to maintain it—but to innovate,” she reflects. “We’re embracing younger, trend-driven elements like K-pop to infuse fresh energy into the tower.” Her goal is to transform Taipei 101 into a dynamic landmark where style, luxury, and youth culture converge—building a renewed brand identity that resonates across generations.
平衡美麗與永續環保
永續發展已是全球趨勢，作為「全球最高綠建築」，台北101在環保與永續經營上不斷走在前端。
「對於這個世界與環境，是否有一顆溫暖、願意付出的心，我覺得很重要。」她說道，台北101從垃圾分類、節能減碳，到ESG部門積極輔導其他建築取得認證，處處落實環保精神。「自然環境之於我們；我們的下一代之於地球，我覺得需要格外用心去呵護與延續。」避免過多人為或惡意的破壞，才能保有這一份美麗。希望能以影響力，帶動更多企業與社會力量，實現美麗與永續的平衡。
在環保與企業永續中，她展現出女性領導者的柔韌力量，讓這座城市地標在全球舞台上持續閃耀。
Balancing Beauty with Sustainability
In an age where sustainability is a global imperative, Taipei 101 stands proudly as the tallest green building on the planet—an architectural icon committed to environmental responsibility.
“What matters is whether we have a warm heart that’s willing to give back to the world and the environment,” Janet says. From meticulous waste sorting and carbon reduction to its ESG division mentoring other buildings toward green certifications, Taipei 101 leads by example. “Nature gives so much to us, and we owe it to the next generation to protect that beauty with intention and care,” she explains. Avoiding destructive human interference is essential, she believes, to preserve this delicate balance.
Her vision is to use the influence of Taipei 101 to inspire other corporations and communities—paving the way for a future where sustainability and beauty can coexist. In doing so, she embodies a uniquely feminine form of leadership—one that is both powerful and nurturing.
賈董的「最強後盾」
當初接下舉足輕重的董事長職位，作風坦率的賈永婕直言：「我最親密的家人都很擔心！」回憶起甫上任的前一、兩個月，每天中午都會接到先生的電話：「確定我有沒有做什麼可怕的事！確定我是否還活著！」有時在社群媒體上分享貼文，甚至被一雙兒女叨念：「話太多了！」自嘲宛如住在「酸民區」，一席話逗樂全場。
談笑與叮嚀，反映出家人對她的愛護與關心，讓她在事業挑戰中感受到溫暖支持，也藉此與孩子們分享生活理念：「我覺得越多的分享，在孩子心中都會是一顆小小的種子。」
不過，家庭的支持，從來不是她挑戰自我的唯一動力。她坦言：「美麗對我而言不只是漂亮的『麗』，更是力量的『力』。」希望透過自身影響力，帶領台北101走向更高峰，為下一代樹立榜樣。
Her Greatest Support System
Stepping into one of Taiwan’s most prominent leadership roles wasn’t without hesitation. “My closest family members were really worried,” she admits candidly. In the first few months after her appointment, her husband called every day at noon “just to make sure I hadn’t done anything outrageous—or that I was still alive!” she laughs.
Even social media posts became family discussion points. “My kids would say, ‘Mom, you talk too much online!’” she jokes, referring to her affectionate nickname for her own home as the “zone of family critics.”
But behind the humor lies a deep foundation of love and support. Her family’s warmth gives her strength amid the high-stakes challenges of corporate leadership. “Every time I share something with my children, I think of it as planting a little seed,” she says. These moments of connection reflect her belief that beauty is not just about appearance—it’s also about the quiet power within.
“To me, beauty isn’t only about being attractive. It’s about strength—about the power to inspire,” she affirms. That belief fuels her mission to elevate Taipei 101 while setting a meaningful example for future generations.
讓世界看到更美的台灣
「觀光客來到101，能感受屬於台灣的熱情與文化，也會看到台灣的進步。」賈董希望台北101不僅是世界級的觀光地標，更能在國際間代表台灣的力量與文化自信。她積極推動台北101舉辦各類活動，從藝術展覽到公益活動，吸引國內外目光。
「希望帶給台北市民更多參與感，透過點燈等每一個小小的細節與心意，讓台北101融入生活，猶如身邊的一位好朋友。」這種「貼近感」，是她作為領導者的特質——不僅是掌控宏觀市場策略的企業家，更是用溫柔力量與大眾連結的親和者。
Letting the World See a More Beautiful Taiwan
“Visitors to Taipei 101 should not only experience Taiwan’s passion and culture—they should witness its progress,” Janet says. For her, the tower is not just a world-class attraction, but a proud representation of Taiwanese spirit and cultural confidence.
She has spearheaded a series of exhibitions, charity programs, and creative initiatives designed to attract both local residents and global visitors. “I want Taipei 101 to feel like a friend—someone who’s part of your everyday life,” she says. Whether through symbolic lighting events or thoughtful community outreach, her leadership style centers on connection. She isn’t just a strategist commanding market direction—she’s a compassionate force creating emotional resonance with the public.
超越KPI，創造社會價值
談起未來規劃，她希望任期內台北101能在業績與社會公益付出上雙雙提升：「我對我的人生KPI也是如此！」
正式宣布台北101首度跨出台北，攜手國泰人壽於台中七期核心地段打造旗艦級商場——「置地廣場台中」。賈董表示，這座嶄新地標將匯聚國際精品、創新零售模式與多元生活體驗，為台中帶來前所未有的時尚魅力與國際級購物氛圍，預計於2029年璀璨落成。
2025年5月3日，台北101將舉行《2025台北101公益垂直馬拉松》，賽事精神從自我挑戰擴展至回饋社會的公益行動，跑者報名費15%及企業捐款將投入公益計畫，這項創舉不僅展現台北101的全球影響力，更延續她在企業與公益領域的雙重使命。賈董以「美力」領航，帶領台北101在全球市場中持續突破，以時尚、文化、環保和公益，展現真正的女性力量。
「我相信，美麗不僅是外在的展現，更是一種力量。這種力量，來自於對事業的專注、對環境的尊重，以及對社會的回饋。」——賈永婕
Beyond KPIs: Creating Value That Matters
Looking ahead, Janet Chia is focused not only on performance metrics but also on social contribution. “That’s how I view my own life KPIs too,” she smiles.
She recently announced a milestone expansion beyond Taipei—partnering with Cathay Life Insurance to unveil a new flagship retail project in Taichung’s thriving 7th Redevelopment Zone. The upcoming “Landmark Taichung” will combine international luxury brands, cutting-edge retail formats, and rich lifestyle experiences. Slated for completion in 2029, the project is set to redefine the city’s fashion and commercial landscape.
On May 3, 2025, Taipei 101 will host the “2025 Vertical Charity Run”—a signature event blending personal endurance with social impact. Fifteen percent of all entry fees, along with corporate donations, will go toward philanthropic initiatives. This pioneering event reinforces Taipei 101’s global presence while highlighting Janet’s dual commitment to business excellence and social good.
With beauty as her compass and purpose as her guide, Janet Chia continues to lead Taipei 101 to new heights—where fashion, sustainability, culture, and compassion come together to shape a new era of empowered leadership.
“I believe beauty is more than what meets the eye—it’s a force. A force fueled by passion, purpose, and a deep respect for the world we live in.” — Janet Chia
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