Ms. Hsueh-Fang Hsu was wearing a soft twill-woven wool coat in the yellow color, carrying a bright yellow bag, and greeted each employee at the Far Eastern Xinyi A13. Though her contagious energy, all staff lively welcomed her arrival.
Having a strong sense of Mission Since Working in the Basic Operations Department
Born to a big family, she has never thought of taking over the enterprise. Without any expectations, she started working in the basic operations department at the time entering the industry. With the step-by-step procedure, she followed the company’s regulations and system to fulfill the spirit of enterprise: “Sincerity, Diligence, Ordinary, Cautiousness and Innovation.” With her talent and pursuit of professional service, the department store has become a remarkable business under her successful guidance. At work, she can retain a professional attitude whenever facing the media; in her private life, she’s a quiet person, who enjoys thinking deeply on matters. Repeatedly investigating and discussing over the company’s matters and chores, making comprehensive consideration on the company’s management and service aspects, she’s dedicated to making the best quality service with high efficiency. When talking about how to maintain work under the best condition, she said it baldly, ” ‘Upholding the hardworking attitude and taking matters seriously.’ It seems to be easy but actually not, she said it with a smile. “It is important to do things to the fullest” Having such a determined sense of responsibility and demand, she is proven to have a stronger and more powerful mindset than anyone behind her rather small physical appearance. During more than 50 years, the Far Eastern Department Store has undergone constant transformation when each department store is the evidence of time changes. Since the Far Eastern Department started from the 1st generation Yongsui Store in 1967, the 5th generation Far Eastern Xinyi A13 has become Taiwan’s 1st digital department store; digital screens are visible in the building, and whenever the guests open the “Far Eastern Department Store” App, the build-in “Smart Pick” allows guests to record all purchased items on the same day and pick them up all at once upon leaving the store. There’s a “parking service” for guests to check up the number of parking lots available in each department store; the POS system keeps each guest’s favorites on record and sends customized messages to notify the guest with the most updated new product launch. Guests inside the store can feel the warmth and details of service and management provided by the Far Eastern Department Store; exclusive service-orientation is the unique feature of the Far Eastern Department Store. Although Ms. Hsu has participated in each big and small discussion and matters, she keeps a humble attitude and said, “Ever since working for the company, the company has undergone a constant transformation, I’ve learned a lot in the aspects of leadership, working attitude, business, and management.”
The Color of Her Inner World
Growing up in a family doing the department store business, fashion is something she’s been influenced with ever since her childhood. When studying at the university, she chose fashion design as her major according to her personal interest. Her taste in fashion is as good as a designer, and she usually wears elegant clothes in bright colors; her wardrobe is like the rainbow, amazingly colorful and that describes her positive and optimistic personality. She laughed and said, “Seeing beautiful things whenever walking in the department store inspires her desire to purchase; satisfying her desire is the way to increase the sales performance.” Her personal secretary mentioned that Ms. Hsu always uses a pattern or color to highlight her dress in black even when she attends the supervisors’ meeting. The fashionable clothes she wore always delivers her unique style; that’s why the general manager’s dress is what her personal secretary most expected. Keeping her own mix-and-match fashion, having great vitality and maintaining her body and soul in the best condition make Ms. Hsu the 1st person in getting everything ready and the last person to take a rest on each business trip. Even though taking walking all day long when other people feel exhausted, she always wears a smile whenever meeting people. Facing the highly-stressful department store business, she has her way to keep healthy; Hsueh-Fang Hsu said, “Doing exercises, taking sufficient vitamins, getting enough sleep, drinking more water, everyone should know well about how to release themselves from pressure.” At the annual site inspection, she said, “Face-to-face communication creates a different feeling; it makes everyone willing to talk; also, if there’s a requirement needed, the communication will become efficient.” Thinking more for each cadre and supervisor, that’s the leader Ms. Hsueh-Fang Hsu’s kind and thoughtful affection.