LIFESTYLE People

獻身公益 循環初心 On Charity & Tenacity | 宏智國際集團董事長 韓佳宏

TRANSLATION | Eugenia Yang

「如果沒有一顆助人的心,我自己是走不出來的。」2010年,可說是韓佳宏人生的低谷,面臨親人逝世、感情不忠與公司財務問題,讓當時的他近乎一無所有,對人生備感絕望,卻也憶起曾答應母親的諾言:投入公益,替她照顧那些缺乏完善家庭資源的孩子。2012年,當事業重回軌道,便隨即成立「BiG 行動夢想家基金會」,以「相信生命 改變生命」的理念,透過教育翻轉孩子們的生命軌跡,至今已有十年的光陰。

宏智國際集團董事長 韓佳宏

溝通創造內容

提起宏智國際集團的創立緣由,韓佳宏表示當年回台主要是照顧生病的父親,創業的確是一個緣分,「2003年回台,我去教會做志工,發現台灣很多出版品都是由國外翻譯過來,我就自己寫了很多教案帶孩子。」從做志工的過程中,發現台灣兒少教育的不足,因緣際會下,便以內容和出版為出發點,開啟了宏智國際集團的拓展契機。汲取過往在美國的電影工作經驗,韓佳宏引進「新零售」思維,不僅先後獲得迪士尼、漫威與 DiscoveryKids 等品牌代理授權,更將 IP 內容化為商場活動。特別著重於 IP 的原因,韓佳宏笑道可能是自身性格,「做人做事會以全面角度看待,從別人的角度去思考,不管我做電影、出版品發行,其實核心都在『內容』。」如何讓不同年齡、地區的消費者,產生有所共鳴的互動與感觸,關鍵便在於回推需求,以閱聽眾能接受的形式講述故事,其呈現方式不再受限,也恰好體現了 IP 整合之理念。亦如在商場打造嘉年華活動,也來自他喜歡與相異年齡的族群交流,「希望活動的目的是帶給人開心,傳遞我們想溝通的理念與價值。」於不同世代中,尋得最恰好的溝通方式。

屋內設置「黃金書屋」,提供遊客自由翻閱。週末亦提供講座分享、影視欣賞與工作坊,現場陳列不少優選文創商品,展現宜蘭在地多彩樣貌。

喚醒社會良善

所謂取之於社會,用之於社會。韓佳宏認為,企業必須實踐「以人為本」的宗旨,本著如此初心,近期韓佳宏更於宜蘭打造公益新據點「BiG18 紅磚屋」,連結在地文創並舉辦藝文公益活動,同時帶動社會正向發展。提及印象最深刻的公益活動,他笑答事業是他的另一半,公益則是小孩,每場活動皆是心血,其中已舉辦十六屆的寒暑假營隊,每次的成果發表會是他既期待又緊張的時刻,「就像結婚一樣,一個個打電話、傳訊息邀請嘉賓來看。」最後望見孩子們在舞台上發光發熱,讓韓佳宏不僅深受感動,也與有榮焉。另一個使他記憶猶新的是帶孩子們海外交流的旅程,「透過正向的交流體驗,讓那些孩子看看世界很大,還有不同的樣貌,會覺得自己是渺小、是幸福的。」除了孩童教育,如今韓佳宏將目光放至「青年」,成立「亞太青年交流發展協會」,引入業界學界資源,培育青年成為具有國際視野、人文關懷、創新思維與社會影響力的領導人才。當基金會第一批的孩童已長大成人,卻發現社會環境下的不古與沈悶,此時青年培力便顯得相當重要,「我希望正直善良的人備受肯定,希望優秀勤奮的人能站上舞台,這才是社會該有的面貌。」看似黑白兩道的世界,卻因利慾薰心早已模糊了界線,如今他自願做那個傻子,勇敢衝一線,期望喚醒被社會塵封的正義感與良善心,竭力而行呼籲更多人加入,藉此推動善的循環。

踐諾大愛小我

論及成功企業家的特質,韓佳宏表示二十年前便許下自我期許:品德端正、心胸寬大、視野高遠、風格獨具,也認為創業最關鍵在於「找到初心,事業才有根。」接著便是核心團隊的建構,而公益與韓佳宏的關係,也似乎有種冥冥註定。自兒時隨同父母做公益,父親的好學不倦與母親的廣造眾善,為他帶來了相當紮實的品德教育,但因父母離世得早,也讓他經歷了不少社會現實,「同時自我警惕,不要丟他們的臉,活出他們的樣子,讓他們的精神留下來。」對於時間的解讀,韓佳宏答「時間是最好的驗證」,亦如他喜歡讀聖經、佛經、論語,流傳千年的經典書籍,必然有其箇中道理,而面臨所謂的得失心,亦能從經典中獲得解答,「很多時候是執著或慾望太高,產生了『高我』,佛教著重無我,基督強調小我,而 BiG 的 i 是小的,所以基金會要做『大愛小我』。」若能將自我放小,得失心即是過眼雲煙。「事業是我志業的靠山,志業是我事業的燈塔。」二十年來,持續以這番話砥礪自我,韓佳宏笑說這或許就是他的風格,雙引擎經營象徵著核心與特色,從 BiG18 紅磚屋出發,縈繞其中的愛心樹將賡續滋長茁壯。

愛心樹為紅磚屋精神象徵,亦是文化傳承之意。

“Without the desire of wanting to help people, I could have never picked myself up.” 2010 was perhaps the lowest point of Charlie Han’s life. From losing his loved one, encountering relationship problems, to his company’s financial problems, he was left with almost nothing. Despite feeling desperate about life, he reminded himself of the promise he made to his mother—partake in charity and take care of the kids for her. Two years later, the moment his business was back on track, he immediately founded the Big Future Foundation. Bearing the purpose of inheritance, Charlie is altering the course of the children’s lives and hoping to make real change.

On Communication and Creation 

Speaking of why Brilliant International Group was found, Charlie says it was indeed all fate. At first, he came back to Taiwan mainly to take care of his father. “When I first got back in 2003 and volunteered at a church, I realized a lot of Taiwanese publications were in translations. So I decided to write my own to teach the kids.” He soon realized the shortcomings of child education in Taiwan, which is why he decided to start from publications—the Brilliant International Group was thus founded. Drawing inspiration from his past experience working in the film industry abroad, Charlie successfully introduced the concept of “new retail” to Taiwan. Not only did the company become the authorized agent of Disney, Marvel and Discovery Kids, but it also turned IP content into shopping activities. “I try to look at things from an all-rounded perspective. It doesn’t matter if I’m in the film or publication industry, it all comes down to the content we are sharing.” In order to let consumers of all ages and regions connect and relate to one another, it is important to find a storytelling method that is universally acceptable. Not limited by the way of presentation, it perfectly matches with the concept of IP integration. For example, hosting carnivals at department stores is an idea that stemmed from Charlie’s willingness to connect with people of different ages. “The purpose of our event is to make people happy and share with them the concepts and values we believe in.”

BiG 18 紅磚屋座落宜蘭火車站對面,擁有地利優勢,期許成為宜蘭的文化客廳。

On Inspiring Societal Virtue  

As the saying goes—what’s taken from society should be used on society—Charlie believes businesses should treat people as their foundation. Recently, he has built the BiG18 Red Brick House, a new location for charity in Yilan, to link local culture with philanthropy in the hopes of bringing positive change to the society. Speaking of the most memorable event, Charlie smiles and replies his business is his significant other, while charity is like his kid. Having hosted sixteen summer and winter camp programs, he still finds it exciting and anxious when the final presentation day arrives. “One by one, we invited each guest through phone calls and messages. It almost feels like a wedding.” The moment the kids stepped on stage, Charlie felt a rush of pride. Another memorable experience is when he took the kids abroad. “Through a positive exchange, I wanted to show them how big our world is.” Aside from child education, he is realizing the importance of adolescent education as well. “Allowing the best people to stand under the spotlight and be recognized is how this society should work.” Hoping to awaken the sense of justice and kindness that are somewhat lost in society, Charlie is encouraging more people to join his mission and further promote the cycle of positive influence. On Selflessness and Generosity 

Speaking of the qualities of a successful businessman, Charlie says he had already set his goals twenty years ago—become a futurist with virtue, distinct style and a broad mind. He also believes that the key to entrepreneurship is finding your roots. Next comes the establishment of the company’s core values. When it comes to the relationship Charlie shares with charity, it seems like it was written in fate. Since a kid, he had been doing public services with his parents. With his father’s tenacity towards learning and his mother’s kindness, he grew up as someone who holds a set of solid moral values. But because his parents passed away at a rather young age, he had also witnessed the harsh reality of society. “At the same time, I’m cautious to not embarrass their name. I want to preserve their spirit.” A believer that time is the best proof, Charlie admires the works of classics—the Bible, Buddhist Sutras, Confucian Analects—because they have the answer to everything. In the face of victories and defeats, the classics offer their solution. “A lot of times it’s because we are too stubborn and ask for too much, our ego becomes inflated. While Buddhism focuses on the absence of the self, Christianity calls for a minimized ego. Which is why the i in BiG is in lowercase, because we are advocating for a small ego but with a huge heart.” If we can successfully minimize our ego, all the gains and losses will soon become insignificant. “My business is the support of my vocation, while my vocation is the guide to my business.” Holding on to this motto for over twenty years, Charlie smiles and says this duality is the core value of his company, which starts from the BiG18 Red Brick House and will continue to grow with tenacity and generosity.

 

發表迴響

%d 位部落客按了讚: