2024春夏趨勢盤點 SS24 Trend Report

TEXT|Amy Liu , TRANSLATION | Eugenia Yang

2024迎來了春季的鳥語芬芳,經過了張揚的多巴胺穿搭熱潮,秀場上的流行元素逐漸低調,小面積撞色、通勤風穿搭、粉彩系單品……等實用性的服裝語言更為明顯,春夏來臨之前先別急著更新衣櫥,運用接下來的趨勢盤點掌握2024春夏時尚派對的穿搭藝術吧!

After the exuberant dopamine-inspired fashion trends, 2024 welcomes the fragrant whispers of spring, as the popular elements on the runway are gradually becoming more understated. From small blocks of clashing colors, commuter-style outfits, to pastel-toned items, everything emphasizes on the language of practicality. Before spring and summer arrive, don’t rush to update your wardrobe just yet – utilize the upcoming trend report to master the art of dressing for the SS24 fashion parties!

MARC JACOBS 2024春季系列時裝秀擺放著由已故美國藝術家-羅伯特·瑟里恩(Robert Therrien)的巨型創作。
MARC JACOBS Spring 2024 Collection showcases creations from the late American artist Robert Therrien. 

上身焦點

自從歐美明星街拍穿搭讓各大品牌Vintage經典重回大眾視野,寬鬆挺廓的西裝外套就成為人手必備的時髦單品,直至2024春夏為止寬闊的版型仍然維持在流行前線,但比起中性挺拔的Oversized單品,更多強調女性氣質的單品脫穎而出,將剪裁聚焦在女性柔順的肩頸線條上,搭配超短褲的趨勢及強調腰線的剪裁,一股復古女伶的氣質油然而生。因火焰蛋糕、電梯視角……等一系列社群影片話題不斷的MARC JACOBS 最新的2024春夏秀場上寬大的肩袖設計、圓弧的臀線讓模特在巨大化的折疊椅前宛若芭比娃娃,超乎常規的設計曲線反而真實模擬了天真優雅的少女遊戲。

Upper Body Focus 

Since the vintage classics have made a comeback thanks to the western celebrities and their street-style outfits, the loose, oversized blazer has become an essential fashion item. Trendy even up until spring and summer of 2024, these broad silhouettes focus more on making femininity stand out, in comparison to the neutral but towering oversized pieces. Emphasizing on the soft lines of the female shoulder and neck, they are complemented by super short shorts and tailoring that highlight the waistline to bring forth a retro sensuality. From a flame-drenched cake to the elevator perspective, Marc Jacobs has become the talk of the town due to a series of social media posts and videos. At the brand’s latest SS24 fashion show, we see oversized sleeves and rounded hip lines that make models appear before enormous folding chairs like Barbie dolls. And yet, these unconventional designs and tailored curves surprisingly mirror the innocent and elegant playfulness of young girls.

GUCCI 2024春夏時尚大秀《GUCCI ANCORA》。
GUCCI SS24 Fashion Show – GUCCI ANCORA.

大步流星

秀場上流蘇造型頻繁出現,在幾項趨勢的延續下,流蘇可以說是最新流行中跳脫一眾持續性潮流的時尚亮點,由其是下身穿上流蘇裙或流蘇皮帶在步伐之間搖曳的輕快,穗狀的裙襬之中隱約透出的肌膚,是最適合春夏的流行。近年許多品牌回歸專注工藝本身,也因此如流水、羽毛般的流蘇時尚又重回舞台的焦點並不意外,重工的流蘇設計在TORY BURCH 2024秋冬秀場也能看到,由此可知這項潮流趨勢並非曇花一現。

Shooting Star

Fringes have always been a regular at runway shows. Amidst several trends, they can be considered as a highlight that breaks away from ongoing fashions. Particularly, swaying between strides, the fringed skirt or belt showcases glimpses of skin through the tasseled hem, making it the perfect outfit for spring and summer. In recent years, many brands have returned to focusing on craftsmanship, which is why it isn’t surprising to see the resurgence of feather-like fringes. These intricate designs can also been seen at the Tory Burch AW24 show, indicating that this trend is not merely a passing fad. 

CHLOÉ 2024春夏系列。
CHLOÉ SS24 Collection.

花季少女

說到春天怎麼能少的了花卉的存在,在二月份西洋情人節到來時為愛人送上熱情的玫瑰、三月初春漫步在櫻花樹下,四月享受薰衣草花海的療癒力量……。在高定秀場上不乏窺見花卉的精雕細琢,Roger Vivier 2024春夏巴黎高訂週呈現Pièce Unique系列鮮花包袋,由創意總監 Gherardo Felloni 從珠寶中汲取靈感,恣意生長的繁花沒有乖順規整的形體,卻散發一股野性的生命力,邀請您一同共赴這場鮮花盛宴。

Floral Girlies 

When it comes to spring, how can we forget about the presence of flowers? Passionate roses are gifted to our Valentine during February; take a stroll under cherry blossom trees in early March; enjoy the healing power as we roam amidst lavender flower fields in April. Haute couture fashion shows often showcase meticulously crafted floral designs, as we see the Pièce Unique floral handbags debuted at Roger Vivier’s Paris Haute Couture SS24. Drawing inspiration from jewelry, creative director Gherardo Felloni presents a collection where blooming flowers, with their wild vitality, defy conventional forms and invite us to join this floral feast together.

PRADA 2024春夏秀場。
PRADA SS24 runway. 

輕盈透紗

2024春夏比起鏤空強調透膚度,更喜歡運用薄紗材質在迷霧之中透出肌膚的色彩,清透的材質不受春夏熱力的影響,不論是單穿或是疊穿都不會讓人感到負擔,反而是增加層次感的好選擇!PRADA 2024春夏秀場由Miuccia Prada與Raf Simons聯手打造,杏桃色、嫩粉色、灰藍、知更綠的純色洋裝因為層層堆疊的烏干紗化成一陣夢幻迷霧,輕盈又神秘。

Ethereal Sheerness In the spring and summer of 2024, instead of using hollow cutouts to emphasize sheerness, there is a preference for using chiffon to reveal the skin’s colors in a misty haze. Whether worn alone or layered, the translucent fabric remains unaffected by the heat of the weather; instead, it is a great choice for layering! Co-created by Miuccia Prada and Raf Simons, the Prada SS24 runway features dresses in apricot, light pink, slate blue and sage green that all transform into a dreamy mist through layers of organza, appearing airy and mysterious. 

VERSACE 2024春夏女裝系列。
VERSACE SS24 womenswear.

傾情粉藍

在2024春夏秀場上粉彩系的服裝佔了大宗,尤其在PANTONE公布柔和蜜桃(Peach Fuzz)作為年度代表色之後,粉彩系穿搭從伸展台到社群上都能見其蹤影,而粉藍色又因為符合清新的春天氣息且容易搭配受到女性歡迎,與粉藍色相接近的灰藍色、冰河藍也是春天的穿搭利器,且中性的色調不論男女都能輕鬆享受穿搭樂趣。藍色調不只在服裝上初見鋒芒,許多美妝造型也開始在眼影上使用或重或輕的藍色營造優雅的清涼感。

Passionate Pastels 

Pastel-colored outfits are dominating the SS24 runways, especially after PANTONE announced Peach Fuzz as the color of the year. While pastel hues are making appearances everywhere from fashion shows to social media platforms, pastel blue is gaining female popularity for its fresh spring vibe and matchability. Similar tones such as gray-blue and glacier blue are also versatile choices suitable for both men and women due to their neutral color. Blue tones not only shine in clothing, but are also making a statement in makeup, with shades of blue eyeshadow, in heavy or light strokes, creating an elegant refreshing style to the overall look.

TORY BURCH 2024秋冬系列白色流蘇大衣。
TORY BURCH AW24 white-fringed coat. 

純白風向

說到2023冬季單品當中最火熱的流行指標想必就是紅色絲襪,而到了2024春夏除了PANTONE公布的2024代表色柔和蜜桃作為嫩粉色整體穿搭的指標之外,若要在秀場中尋找最亮眼的顏色作為穿搭基礎「白色」一定是最佳人選,白色做為百搭基礎的顏色因為材質與明暗深淺的不同在各家秀場上也是千變萬化,也因為白色簡約的特性,在細節與剪裁上的處理更為重要,白色元素也常與前述流行趨勢:薄紗、流蘇、西裝相結合,值得各位讀者在春夏時嘗試搭配。

All-White Purity 

When it comes to the hottest fashion trends in winter 2023, it has to be red stockings. As we step into the spring-summer season of 2024, besides the representative Peach Fuzz color dubbed by PANTONE, the most eye-catching color on the runways has to be white. As a foundation tone, the pure color showcases its versatility through variations in material and brightness. Moreover, due to its minimalist nature, the detail and tailoring become even more crucial when incorporating white elements into outfits. These elements can also be combined with the popular trends previously mentioned – sheer, fringes and suits – a must-try for readers in the upcoming spring and summer seasons. 

LORO PIANA 2024春夏形象廣告。
LORO PIANA SS24 campaign. 

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