Text by Miyu Lin Translation by Elaina Kung
女性渴望外在美麗長駐的同時，其背後追求的原來是內心無懼挫折打擊的堅韌力量。
美妝界頂級品牌 LAMER 或許正是勘破了這個潛藏於女性內在的不安密碼，啟用了能帶給女性憧憬與支持力量的頂尖女星，全智賢作為代言人，帶來品牌與其個人又一個備受關注的高光時刻。
Behind women’s pursuit of long-lasting beauty, lies the hidden strength of resilience against setbacks and challenges. Top beauty brand in the cosmetics industry may have deciphered this underlying insecurity, and have chosen leading female star Jun Ji-hyun as their endorser for this season, highlighting the brand.
LA MER&全智賢示範經典
自從20歲青春之姿以電影「我的野蠻女友」紅遍全亞洲，卻沉寂了一段不短時日，歷經各種轉型突破的嘗試，直至婚後於30世代連續出演「來自星星的你」、「藍色海洋的傳說」再度席捲人氣，如今全智賢不僅稱霸韓國，也成為國際巨星，活力無齡的形象每每令人驚豔不已。
正是如此努力不懈，從演技、身形、肌膚抗老都持續令人折服的全智賢，獲得了頂級保養品牌LA MER海洋拉娜的青睞，邀請成為品牌大使。LA MER海洋拉娜對於此次合作視為重中之重，請來奧斯卡獲獎導演Michel & Olivier Gondry執導，將全智賢由內而外的自信之美透過鏡頭展露，帶領眾人一同探索來自深海的逆齡能量；意喻在不同的人生階段，都有一生命定乳霜守護，感受由內而外萌發的希望、自信和海洋拉娜所帶來超越時空的青春奇蹟。 對於這個新身份，全智賢說道：「隨著年齡的增長，我發現不管在任何階段都能綻放女人的獨特光芒。對我來說，LA MER 不只是日夜護膚儀式中的一個步驟，更是能讓我時時刻刻閃耀魅力的頂級保養品牌。很期待透過這段合作關係傳達自我探索而成就經典的力量。」
LA MER & Jun Ji-hyun, Classic Beauty
Ever since her youthful appearance in the film My Sassy Girl at the age of 20, Jun Ji-hyun has captured the hearts of audiences across Asia. After a period of rest, she made a triumphant return with roles in My Love from the Star and The Legend of the Blue Sea, solidifying her status as an international superstar, continuously impressing us with her ageless vitality and constant reinvention.
It’s precisely this relentless pursuit of excellence, whether in acting, physical appearance, or skincare, that has earned Jun Ji-hyun the admiration of the top skincare brand, LA MER. LA MER, placing great importance on this collaboration, invites Oscar-winning directors Michel & Olivier Gondry to capture Jun Ji-hyun’s inner and outer beauty, showcasing the age-defying power that emanates from within. La Mer’s sea-inspired skincare symbolizes the idea that at every stage of life, there is a life-changing cream that offers hope, confidence, and miraculous youth.
Regarding her new role, Jun Ji-hyun says, “As I’ve grown older, I’ve realized that women can shine in any stage of life. For me, LA MER is not just a step in my day and night skincare routine, but a top skincare brand that allows me to shine with confidence at all times. I’m very excited to convey the power of self-discovery and achievement through this collaboration.”
海洋拉娜則表示，全智賢成就無數女性堅強而鮮明的角色，和海洋拉娜的核心理念「韌性、力量且自信」不謀而合，全球品牌總裁Sandra Main認為：「全智賢是一位在各地具有影響力的明星，她自信優雅的形象和價值觀完美體現了海洋拉娜對於品質的永恆追求。全智賢透過她演藝生涯的成就向我們展示了所謂『經典』，是由內在和外在相互成就的美麗。」 女性早晚每一次的護膚保養中，都蘊含著對自己外在自信美麗，與內在堅韌勇敢的期待，海洋拉娜與全智賢的攜手合作，正帶給女性超越時光的經典示範。
LA MER believes that Jun Ji-hyun’s numerous strong and distinctive roles perfectly aligns with their core philosophy of resilience, strength, and confidence. Sandra Main, Global Brand President, notes, “Jun Ji-hyun is an influential star worldwide. Her confident and elegant image and values perfectly embodies LA MER’s eternal pursuit of quality. Through her achievements in her acting career, Jun Ji-hyun shows us what ‘classic’ truly means, a beauty that is achieved both internally and externally.” In every skincare routine, morning and night, women hold the expectation of confidence, beauty, and resilience, both internally and externally. The partnership between LA MER and Jun Ji-hyun brings forth a timeless demonstration of classic beauty that transcends all time and expectations.
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