Text by Annie Lu, Rex Lin｜Translation by Sherry Chen
每當時尚品牌宣布「全球代言人」、「品牌大使」時，總會吸引眾人高度關注與討論，因為合適的代言人不僅能變身為「帶貨王」，更將成為該時尚品牌的專屬代名詞，並化身人間精品，為大家演繹一系列頂級造型！
When a fashion brand announces their “Global Ambassadors” or “Brand Ambassadors,” it inevitably sparks attention and discussion. The right ambassador not only becomes a “sales powerhouse” but also the embodiment and personification of the brand identity, casting for the ultimate impression!
GUCCI 全球代言人IU。
GUCCI IU 李知恩
身為韓國最受歡迎的全能偶像IU李知恩，在《德魯納酒店》中以古典高冷的形象示人後隨即竄紅全球，也因此被GUCCI相中成為品牌大使，並以甜美外型與超高親和力備受喜愛，成功蟬聯全韓最受歡迎女星。超高人氣也讓IU成為GUCCI帶貨王，除了在《德魯納酒店》中被帶紅的復古包款Sylvie 1969有機玻璃迷你提包，IU的私服也相當令人矚目。GUCCI 2024秋冬男裝秀場上，IU一襲ANCORA酒紅色帥氣裝扮，搭配亮眼的淺粉色短髮，完美展現沈穩又有個性的高級氛圍，這也讓IU一到秀場即成為全場焦點。多樣造型的表現力和絕佳的親和力成為IU為GUCCI帶來收益的關鍵。正由於IU令人難以抗拒的全能偶像Power，可以預想GUCCI將於合作期間收穫巨大的代言效益！
GUCCI Jackie Notte 迷你袋。
GUCCI IU (Lee Ji-eun)
As one of Korea’s most beloved multi-talented idols, the international popularity of IU (Lee Ji-Eun) skyrocketed with her classic and indifferent persona in “Hotel Del Luna.” This newfound popularity caught the eye of GUCCI, who quickly signed her as the brand ambassador. IU, with her sweet, adorable, and incredible relatability, was consecutively ranked as Korea’s favorite female celebrity. Her immense popularity has also made her a powerhouse for GUCCI. Other than the vintage GUCCI Sylvie 1969 Plexiglas Mini Bags she popularized in “Hotel Del Luna,” her personal chic style was also the center of attention. At the GUCCI Fall/Winter 2024 menswear show, IU wore a sleek ANCORA burgundy outfit with her striking pastel pink short hair. The calmness and individuality she exuded perfectly harmonized with the show’s sophistication. IU’s entrance immediately captivated everyone’s attention, making her the undeniable star of the event. IU’s versatile styling and charm have been pivotal in driving GUCCI’s sales. Given IU’s irresistible idol power, it’s expected that GUCCI will see substantial ambassador benefits from this collaboration.
FENDI 全球男裝大使許光漢。
FENDI 許光漢
提起台灣近期崛起的大勢男主，許光漢肯定佔有一席之地。過去曾以電視劇《想見你》一舉打開知名度，並入圍第55屆金鐘獎最佳男主角，近年更以其清新俊俏的外型與優異演技，成功進軍韓國市場。擁有如此高人氣的他，也隨即被FENDI簽下，成為全球男裝代言人。FENDI期許許光漢的加入，能為品牌注入一股年輕活力，同時也能拓展整個亞洲市場的佔有率。而許光漢為 FENDI Peekaboo拍攝的時尚大片，也以其獨特的魅力和精緻的外型，完美詮釋了FENDI Peekaboo包款的奢華與優雅，他的每一個眼神或動作，都凝聚出極強的時尚表現力，編輯相信所有粉絲與時尚愛好者都不得不為之心動！
FENDI Greg Han Hsu
Taiwan’s rising star, Greg Han Hsu, has undeniably secured his place in the limelight. He gained significant recognition with the television drama “Someday or One Day,” earning a nomination for Best Leading Actor at the 55th Golden Bell Awards. With his exceptional acting skills and fresh, handsome appearance, Greg has made it to the Korean market. Riding this wave of popularity, Greg joins FENDI as their global menswear ambassador. FENDI hopes that Greg’s youthful energy will inject new life into the brand and expand its market presence across Asia. In FENDI’s Peekaboo bag campaign, Greg’s unique charm and refined looks perfectly capture the luxury and elegance of the bag. His every glance and movement exudes powerful fashion appeal, captivating the hearts of both fans and fashionistas!
BURBERRY全球代言人全智賢。
BURBERRY 全智賢
當年《來自星星的你》播出後，因其誇張而真誠的演技擄獲粉絲們芳心的全智賢，近期主演的《暴風圈》再度引起話題，不愧為永遠不缺話題的女神。如今育有二子且即將邁入43歲的全智賢，在鏡頭前依然保持著極佳的身體狀態，尤其在成為BURBERRY品牌大使後更收到了極大的關注。BURBERRY全新Rocking Horse馬鞍包在2023秋冬系列中首度亮相後，隨即請到品牌大使全智賢來曬包，以全白宮庭襯衫搭配黑、灰、紫經典格紋圍巾，手拿全黑小牛皮搭配經典b字金屬釦，展現帥氣女王風範。此次BURBERRY與全智賢的代言合作，相信也將在時尚界捲起一場令人驚豔的「暴風圈」！
BURBERRY Rocking Horse中型黑色粒面小牛皮肩背包，建議售價NT$99,000。
BURBERRY Gianna Jun
Gianna Jun (Ji-Hyun), who won hearts with her exaggerated yet genuine performance in “My Love from the Star,” has recently stirred up buzz again with her leading role in “Storm.” She is undeniably a goddess with prodigious media exposure. Although a mother of two and approaching 43, Gianna Jun maintains an impeccable figure. Her role as a BURBERRY brand ambassador has also garnered immense attention. When BURBERRY’s new Rocking Horse saddle bag debuted in the Fall/Winter 2023 collection, they immediately invited Gianna to showcase it. She paired a white sweater with a black, gray, and purple classic check scarf, and carried a black calf leather bag with a signature B-metal clasp, exuding a powerful queen-like demeanor. This collaboration between BURBERRY and Gianna Jun is set to create a remarkable “storm” in the fashion world.
VERSACE全球代言人趙露思。
VERSACE 趙露思
國民妹妹趙露思在去年11月因為極強的影視能力受到ＶＥＲＳＡＣＥ肯定，成為ＶＥＲＣＡＳＥ國際大使，一改過往清純可人的形象。在與ＶＥＲＳＡＣＥ的合作中，趙露思第一次以酷帥性感的風格示人，於2024春夏形象照中，換上煙燻妝容，身穿寬大格紋粗花呢夾克，手拿新款 Medusa ’95手提包，上面飾有Medusa ’95 五金配件，搭配極長全黑亮面指甲片，呼應臉上的煙燻妝容。整體造型打破以往框架，驗證趙露思成功挑戰酷帥性感的時尚潛力外，也讓廣大的粉絲們一窺 VERSACE 的奢華魅力，堪稱是令人耳目一新的雙贏展現！
VERSACE Medusa ’95 系列包款。
VERSACE Rosy Zhao
The nation’s daughter, Rosy Zhao, received recognition from VERSACE last November as a testament to her acting skills, becoming an international brand ambassador. In her first collaboration with VERSACE, Rosy Zhao transformed from her previous innocent character and embraced a cool and sexy style for the Spring/Summer 2024 campaign. She wears smoky makeup, a plaid tweed wide-shoulder jacket, and the new Medusa ’95 handbag adorned with silver or gold-tone hardware, complemented by long black glossy nails that mirror her smoky eye look. This bold transformation showcased Rosy Zhao’s potential in edgy fashion, offering fans a glimpse into VERSACE’s luxurious allure, marking a refreshing and successful partnership.
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