Text by Annie Lu | Translation by Sherry Chen
金色三麥旗下的新品牌SPORTS NATION運動餐廳於大巨蛋開幕不久，旋即成為台北下半年話題度最高的據點，也為整個餐飲市場注入一股創新的活力，就如同其鮮豔溫暖的橘色品牌視覺般，任何人都能迅速地被SPORTS NATION的歡樂氛圍感染。
Shortly after LE BLE D’OR opened doors to their newest brand in Taipei Dome, SPORTS NATION, it quickly became Taipei’s trending location this season. SPORTS NATION gives off a new vibe to the dining industry that is parallel to its brand identity of vibrant warm orange that instantly elated a joyous vibe.
交流同歡
2024下半年各項國際運動賽事已如火如荼的展開，而SPORTS NATION的誕生，對於喜愛賽事、酒精與美食的人們來說，絕對是最棒的消息之一。同樣身為籃球迷與棒球迷的董事長大Q哥（葉冠廷）提到：「這裡不像我們所熟知的運動餐廳，SPORTS NATION將會以新的模式，讓大家感受到截然不同的體驗感與享受。」這也是為何大Q哥決定引進酒精交易牆，如此新興的概念到台灣的原因，他希望大家可以多多互動交流，像是在觀賞比賽或是自取酒精的過程中，相互分享對賽事的看法，或是獨門調酒配方，雖然是陌生人，但大家在這裡都能成為好朋友。
Sharing the Vibe
As the international sporting season heats up in the latter half of 2024, the inauguration of SPORTS NATION is undoubtedly exhilarating news for sports fans, foodies, and alcohol connoisseurs. Founder and CEO Mr. Michael Yeh (Quentin Yeh), a passionate basketball and baseball aficionado, shares, “SPORTS NATION is unlike any other sports bar. We are introducing a new business model for unique and immersive experience.” It is why Mr. Yeh decided to bring the innovative concept of a beverage exchange wall to Taiwan. He envisions a space where customers can enjoy sports topics and cocktail recipe discussions and ponder over self-serve beverages.
分享幸福
SPORTS NATION最標誌性的智慧取酒與交易所概念，分別是從美國引進，同時結合台灣的技術打造而成，這面牆就如同真實的交易所，酒精皆為浮動式價格，並以量定價，取酒方式非常簡單，一張卡就能輕鬆儲值交易。除了這面極富科技感的取酒牆外，這裡的空間則是被滿滿的橘色所包覆，讓人感覺活力充沛，大Q哥表示：「不管是餐點、酒精甚至到空間的設計，我都給設計團隊非常大的發揮空間，我就給他們一個方向，就是不要太傳統，要讓人來到這裡是感受得到幸福與歡樂。」然而幸福與歡樂，正是大Q哥想帶給大家的，他也提到有次在試店裡的吉拿棒口味時，被一股甜蜜的滋味所感動，心裡萌生滿滿幸福感，讓他不禁想跟大家分享店裡吉拿棒的美味，因為對他來說這就是他分享愛與感動的最佳方式。
Spreading the Joy
The most iconic feature of SPORTS NATION is the concept of a smart self-serve beverage and trading exchange wall. This concept is inspired by American ingenuity and enhanced with Taiwanese technology. This wall operates like a real trading floor, with dynamic pricing based on demand. Simply a stored-value card simplifies the beverage transaction. Beyond the tech-savvy self-serve beverage wall, the interior is in bold orange. Mr. Michael Yeh explains, “I gave our design team a lot of creative freedom, from the menu to beverage and interior design. My only objective was to avoid the traditional and create an environment that construes happiness and joy.” Happiness and joy are precisely what Mr. Michael Yeh aims to deliver. He recalls a moment of pure bliss when he felt touched by the taste of sweet happiness during a churros test run at his restaurant. He couldn’t resist the urge to share this taste of happiness because to him, sharing is caring.
健康美味
SPORTS NATION在餐點的部份，提供豐富美味的美墨料理，不僅有爆漿大巨蛋、大拼盤等菜色，SPORTS NATION甚至還有融入運動健身者能輕鬆無負擔享用的低碳水、高蛋白餐飲，像是厚煎鮭魚蔬芙碗、綠拿鐵等，酒精的部分更有零醣質的啤酒可以飲用，在運動餐廳裡能擁有這樣的選項也令人感到耳目一新。而當初會想融合這樣的餐點，其實是因為大Q哥過去本身也是運動員，他非常強烈的認知到飲食控制對於體態維持的重要性，在考量到這些族群的需求下，也決定想在未來推出運動員專屬餐點，並把餐點的碳水、蛋白量清楚標示清楚，從這樣的服務上可以發現SPORTS NATION不只是一間運動餐廳而已，其更是從裡到外都想臻於完美的運動愛好者的天堂！
Healthy Delights
SPORTS NATION offers a delectable array of Mexican-American cuisine, featuring delicate dishes such as the “SPORTS NATION Scotch Egg” and “The Grand Platter.” The menu also caters to fitness enthusiasts with low-carb, high-protein options such as the “Salmon Buddha Bowl” and green smoothies. The alcohol selection even includes zero-carb beers, introducing a refreshing and innovative twist for a sports bar. Mr. Michael Yeh is a former athlete himself; he understands the crucial role of dieting in maintaining physical fitness. This insight inspired him to create a menu that meets the needs of health-conscious diners. He plans to introduce athlete recipes with nutritional content, such as carbs and protein with labels. SPORTS NATION is more than a sports restaurant; it is a haven for sports lovers striving for perfection in every detail.
最佳組合
如果有仔細觀察的話，可以發現SPORTS NATION的LOGO是一隻猩猩，而這其實是設計師依照大Q哥的形象打造而成，右手抱一顆籃球，左手拿一根棒球棍，剛好是他最喜愛的兩種運動，非常討喜且富有安全感。在與大Q哥訪談的過程中，我們也不難被他身上那直爽的性格給吸引，熱情的他就像朋友一樣，不吝向大家推薦他最喜歡的餐點：「來到SPORTS NATION我必點秋葵海鮮湯，非常健康顧胃，要喝酒的話我建議先喝啤酒再喝調酒，冬瓜威士忌加檸檬啤酒是我常調配的組合！」他也期待大家都可以到店上試試看這樣子的組合。當被問及對於SPORTS NATION的未來規劃時，大Q哥則提到將來也會推出主題日等活動，讓客人能夠有更多不一樣的體驗，希望大家都可以盡情地來暢飲同樂！
Optimal Pairing
With close inspection, you will notice that the SPORTS NATION logo features a gorilla. This design playfully nods to Mr. Michael Yeh, embodying his love for sports with a basketball in one hand and a baseball bat in the other— two of his favorite sports. The logo exudes a sense of delight and security. In the interview, we were immediately charmed by Mr. Michael Yeh’s down-to-earth and passionate personality. He enthusiastically shared his favorite dishes, “Here at SPORTS NATION, you must try our Gumbo—it’s healthy and great for the stomach. As for beverages, I recommend starting with craft beer before moving on to cocktails. My go-to mix is Winter Melon Whiskey with Lemon Beer!” He invites everyone to try this unique combination. In prospect, Mr. Michael Yeh mentioned plans for themed nights and events for diverse experiences. He hopes everyone will come and enjoy the festivities at SPORTS NATION to the fullest.
發表迴響