EDITOR Grace Zhang｜PHOTO skintreatsmv, bellanaija, thezoereport, iofthestormoffbroadway, vogue, nssgclub, Manny Carabelt/Getty Images
2025年，彩妝已不再只是關乎美學，而是成為一種全球影響力。借助TikTok的影響力、跨文化合作以及不斷發展的美妝標準，如今的彩妝潮流比以往任何時候都更快傳播。最初在首爾流行的妝容，幾天後就可能在巴黎出現。拉各斯的爆款妝容，或許會影響米蘭T台的美妝潮流。
從極簡主義到大膽的極致主義，從人工智慧啟發的藝術到古老美妝傳統的重生，2025年的彩妝比以往任何時候都更加多元化、更具表現力、也更加全球化。
那麼，哪些彩妝潮流正在引領這個繽紛的新時代呢？以下是您的環球美妝之旅，帶您逐一了解這些潮流趨勢。
In 2025, makeup is not just about aesthetics, but has become a global influence. With the power of TikTok, cross-cultural collaborations, and ever-evolving beauty standards, today’s makeup trends are traveling faster than ever. What once started in Seoul can show up in Paris days later. A viral look from Lagos may influence runway beauty in Milan.
From hyper-minimalist to daringly maximalist, from AI-inspired artistry to ancient beauty traditions reborn, makeup in 2025 is more diverse, more expressive, and more global than ever before.
So what are the makeup movements dominating this colorful new era? Here’s your around-the-world beauty tour, trend by trend.
首爾以肌膚為中心的革命：「Glass Glow 2.0」的崛起
Seoul’s Skin-Centric Revolution: The Rise of “Glass Glow 2.0”
韓國在護膚領域持續引領潮流，但2025年的潮流將聚焦於“Glass Glow 2.0”，一款將傳統水潤肌膚與未來科技融合的妝容。
想像一下：完美水潤的底妝，由內而外散發光澤，搭配即時自適應膚色的智慧粉底配方（沒錯，這項技術確實存在）。化妝師不再厚重地塗抹，而是使用水性染髮劑、反光精華液和珠光妝前乳，打造自然奢華的「第二層肌膚」效果。
與之相伴的是淡淡的腮紅、柔和的漸層唇妝，以及用啫咖哩輕輕向上勾勒的飄逸眉妝。精緻、年輕，充滿韓式風情，又不失未來感。
South Korea continues to lead in skincare-forward beauty, but in 2025, it’s all about “Glass Glow 2.0,” a makeup look that fuses traditional dewy skin with futuristic tech.
Think: a perfectly hydrated base with a lit-from-within glow, enhanced by smart foundation formulas that adapt to your skin tone in real-time (yes, the tech exists). Instead of heavy layers, makeup artists are using water-based tints, light-reflective serums, and pearl primers to create a “second skin” effect that looks both natural and luxurious.
Accompanying this are barely-there blushes, soft gradient lips, and airy brows brushed lightly upward with gel. It’s refined, youthful, and distinctly Korean, with a futuristic twist.
尼日利亞大膽的色彩運動：非洲未來主義眼妝與活力四射的眼妝
Nigeria’s Bold Color Movement: Afro-Futurist Eyes and Power Palettes
從拉哥斯時裝周到全球紅毯，奈及利亞美妝正以對色彩的無畏擁抱掀起波瀾。受非洲未來主義、部落圖案和華麗流行文化的啟發，尼日利亞的彩妝將在2025年煥發活力，展現大膽前衛的風格。
引領潮流的是亮眼的紫紅色、電光藍、金色和霓虹綠眼影，通常會搭配金屬感唇彩或雙色唇膏。圖形眼線也大行其道：從幾何眼線到延伸至太陽穴的大膽貓眼翼狀眼線，都彰顯戲劇性和精準度。
肌膚富含黑色素，展現其光彩，高光和修容技巧則能凸顯骨骼結構，而不會遮蓋其輪廓。尼日利亞美妝的理念是：展現自我，閃耀光芒，大膽前衛。
From Lagos Fashion Week to global red carpets, Nigerian beauty is making waves with a fearless embrace of color. Inspired by Afro-futurism, tribal patterns, and high-glam pop culture, the Nigerian makeup scene is going vibrant and unapologetic in 2025.
Leading the charge are bright eyeshadow looks in fuchsia, electric blue, gold, and neon green, often matched with metallic lip gloss or duo-chrome lipsticks. Graphic eyeliner is also trending big: from geometric cuts to bold cat-eye wings that extend toward the temples, it’s all about drama and precision.
Skin is celebrated in all its melanin-rich brilliance, with highlighting and contouring techniques that emphasize bone structure without masking it. Nigerian beauty says: Be seen. Be bright. Be bold.
巴黎垃圾搖滾：輕鬆與前衛的碰撞
Parisian Grunge: Effortless Meets Edgy
法國美妝一直以來都與輕鬆時尚聯繫在一起，但在2025年，一股由垃圾搖滾啟發的叛逆浪潮席捲而來。不妨稱之為“巴黎垃圾搖滾”，這是對90年代地下造型的現代詮釋，並被搬上了雜誌封面。
粉底刻意採用自然妝效：輕薄霧面的妝效，讓肌膚（雀斑、毛孔等等）都得以展現。眼妝是點睛之筆，暈染的眼線筆、霧面梅子色或勃根地酒紅色眼影，以及眼下暈染，營造出一種藝術感十足的疲憊感。睫毛膏塗抹厚重，有時甚至故意結塊，營造出一種「我醒來就是這個樣子，故意的」的感覺。
唇妝？深邃的牛血色或淡淡的櫻桃色。態度？酷炫、知性、不完美。巴黎不再追求“漂亮”，而是擁抱粗獷的魅力。
French beauty has long been associated with effortless chic, but in 2025, a wave of grunge-inspired rebellion is taking over. Call it “Parisian Grunge,” a modern interpretation of the ’90s underground look, made editorial.
The foundation is intentionally undone: sheer, matte finishes that let real skin (freckles, pores, all of it) show through. Eyes are the statement piece, with smudged kohl liners, matte plum or burgundy shadows, and under-eye shading creating that artfully-tired look. Mascara is applied heavily, sometimes clumped deliberately for an “I woke up like this, on purpose” vibe.
Lips? Deep oxblood or faded cherry stains. The attitude? Cool, intellectual, anti-perfection. Paris is over “pretty,” and embracing gritty glamour instead.
印度文藝復興魅力：重塑眼影和鍍金細節
India’s Renaissance Glam: Kohl Reimagined and Gilded Details
在印度，2025年是重塑傳統的一年。彩妝潮流從古典舞蹈、莫臥兒藝術和古代儀式中汲取靈感，並以高端時尚、時尚編輯的方式重新詮釋。
眼影，又稱卡其色，強勢回歸，不僅用於眼線，還延伸至眼瞼，並搭配閃亮的銅色、金色和藏紅花色眼影。曾經只用於婚禮的珠寶配件，如今也成為一種休閒的配飾，將小巧的寶石點綴於眉毛、太陽穴或內眼角，打造出仙氣十足的妝容。
肌膚呈現亮澤的古銅色，鍍金高光在顴骨上閃耀。栗色、朱紅色和玫瑰木色的唇妝大膽而柔滑。這是具有未來主義色彩的祖先魅力，在完全紮根於現在的同時，也尊重過去。
In India, 2025 is the year of reinvented tradition. Makeup trends draw inspiration from classical dance, Mughal artistry, and ancient rituals, but reframe them in a high-fashion, editorial way.
Kohl, or kajal, is back with a vengeance, used not just on waterlines, but extended dramatically across lids and paired with shimmering eyeshadows in copper, gold, and saffron tones. Jewelled accents, once reserved for weddings, are now worn casually, tiny gems placed on brows, temples, or the inner corners of the eyes for a celestial look.
Skin is luminous and bronzed, with gilded highlighters reflecting light across cheekbones. Lips are bold and velvety in maroon, vermilion, and rosewood. This is ancestral glamour with a futuristic edge, honoring the past while fully rooted in the now.
巴西陽光塑形：運動、立體、光澤
Brazil’s Sun-Kissed Sculpt: Sporty, Sculpted, and Glossed
2025年的巴西美妝將是光彩照人、運動風、性感撩人的。想像一下：防汗魅力，卻又帶有熱帶風情。
如今盛行的造型是陽光塑形，古銅色粉底和乳霜並非用於勾勒輪廓，而是模仿日曬後的自然效果。搭配防曬指數的膚色調色板、防水腮紅和液體高光，目標是讓你看起來像剛從海灘出來一樣……即使身處會議室。
光澤在唇部、眼瞼甚至臉頰上都不可或缺。它能增添年輕、水潤的光澤。這款造型展現自然曲線和光彩照人的肌膚，同時又不失魅力。這美感與你一起律動，完美契合裡約的節奏或聖保羅的活力。
Brazilian beauty in 2025 is radiant, sporty, and sensual. Think: sweat-proof glam with a tropical twist.
The reigning look is sun-kissed sculpting, where bronzers and creams are used not to contour sharply, but to mimic the natural effects of sun exposure. Paired with tinted SPF skin tints, waterproof cream blush, and liquid highlighters, the goal is to look like you just left the beach… even if you’re in a boardroom.
Gloss is huge, on lips, eyelids, and even cheeks. It adds a youthful, juicy sheen. This look celebrates natural curves and radiant skin, without sacrificing glam. It’s beauty that moves with you, perfect for Rio’s rhythm or São Paulo’s energy.
日本「卡哇伊黑」的二元性：可愛與酷炫的碰撞
Japan’s “Kawaii Noir” Duality: Cute Meets Cool
2025年的日本彩妝正在擁抱對比，將卡哇伊的純真與賽博朋克的鋒芒完美融合。結果如何？ 「卡哇伊黑」。
腮紅仍然大量塗抹在鼻樑和臉頰上（「宿醉腮紅」），但搭配大膽棱角分明的眼線、全息眼影，甚至在臉上貼上貼紙藝術。可愛中帶著一種獨特的態度。
睫毛被誇張地畫出來（上下睫毛都如此），唇妝潮流則在甜美的唇彩和大膽的漸變紅之間搖擺。日本的美妝產業也向科技靠攏——擴增實境鏡、個人化色彩匹配和人工智慧眼妝正成為東京各大百貨公司的標配。
Japanese makeup in 2025 is embracing contrast, a blend of kawaii innocence with cyberpunk edge. The result? “Kawaii Noir.”
Blush is still applied generously across the nose and cheeks (“hangover blush”), but paired with bold, angular eyeliner, holographic eyeshadow, or even sticker art on the face. Think adorable with attitude.
Lashes are exaggerated (top and bottom), and lip trends are split between sugary glosses and bold gradient reds. Japan’s beauty industry is leaning into tech too—augmented reality mirrors, personalized pigment matching, and AI-created eye looks are becoming the norm in major Tokyo department stores.
美國彩妝譜系：從“乾淨女孩”到“實驗極繁主義”
The U.S. Spectrum: From Clean Girl to Experimental Maximalis
2025年的美國彩妝市場呈現分化，其實是好事。
兩大對立的潮流正在主導這一領域：
《乾淨女孩》：極簡魅力的演變如今涵蓋了護膚品成分的彩妝、唇油、羽化眉妝以及米粉色系的妝容。它柔和、透明、無妝感，卻比以往更精緻、更閃耀。想像一下海莉·比伯與實驗室級化學反應的結合。
「實驗極繁主義」：另一方面，疫情過後，人們對創造力的渴望油然而生。於是出現了：臉部貼紙、彩虹眼線筆、自由式雀斑、眉毛漂白水和液體鉻唇膏。受TikTok創作者、變裝皇后和Z世代叛逆者的啟發，這股潮流宣揚：規則就是用來打破的。
兩者的共同點是什麼？自由選擇。 2025 年，美國美容市場將完全個人化。無論您是喜歡柔和魅力還是閃亮龐克，總有一款造型和產品適合您。
In the U.S., makeup in 2025 is divided, and that’s a good thing. Two major opposing trends are dominating the scene:
- Clean Girl: The evolution of minimalist glam now includes skincare-infused makeup, lip oils, feathered brows, and beige-pink everything. It’s soft, sheer, and no-makeup makeup, but refined and glowier than ever before. Think Hailey Bieber meets lab-grade chemistry.
- Experimental Maximalism: On the flip side, there’s a post-pandemic craving for creativity. Enter: face stickers, rainbow liner, freestyle freckles, eyebrow bleach, and liquid chrome lips. Inspired by TikTok creators, drag queens, and Gen Z rebels, this trend says: rules are meant to be broken.
What unites both? Freedom of choice. The U.S. beauty market is all about personalization in 2025. Whether you’re soft glam or glitter punk, there’s a look and a product for you.
這些全球趨勢對我們意味著什麼
What These Global Trends Say About Us
隨著2025年的妝容持續演變，有一點顯而易見：它已不再僅限於膚質。如今的妝容趨勢反映了文化自豪感、科技創新、政治反叛以及表達自我的普遍需求。
妝容不再只是關乎美，它關乎展現力量、說故事、以及跨越國界的連結。
所以，無論你是想擁有來自首爾的晶瑩光澤肌膚，還是想畫出來自拉各斯的霓虹眼線，請記住：2025年的美是全球性的、多元化的，最重要的是，它屬於你。
As makeup in 2025 continues to evolve, one thing is clear: it’s more than skin deep. Today’s trends reflect cultural pride, technological innovation, political rebellion, and the universal need to express ourselves.
Makeup is no longer just about looking good. It’s about feeling powerful, telling a story, and connecting across borders.
So, whether you’re rocking a glass-skin glow from Seoul or neon liner inspired by Lagos, remember: beauty in 2025 is global, diverse, and most importantly, yours.
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