EDITOR Angel Huang｜TRANSLATOR Aurora Lin｜PHOTOGRAPHER Leon Hung
Wstyle創辦人、唯品風尚集團CEO、YouTuber「葳老闆」，這些都是周品均身兼多職的斜槓身分。
繼2004年創立「東京著衣」後，2016年她東山再起創立自己全新的女裝品牌Wstyle，在短短三年內年營收便突破億元；2020年接任唯品風尚集團CEO，成為當時台灣首個時尚電商品牌集團；隨後於2021年開設YouTube頻道「葳老闆的辣雞湯」，以犀利且直言不諱的風格分享創業、職場與兩性觀點，累積不少忠實粉絲，成功轉型為極具影響力的KOL。
The Greatest Success a Woman Can Have Is Becoming the Person She Truly Wants to Be
Founder of Wstyle｜Pin-Chun Chou
Founder of Wstyle, CEO of WS Fashion Group, YouTuber, and creator — Pin-Chun Chou has taken on many roles throughout her career.
After founding Tokyo Fashion in 2004, she launched her own womenswear label, Wstyle, in 2016. Within just three years, the brand surpassed NT$100 million in annual revenue. In 2020, she became CEO of WS Fashion Group, then Taiwan’s first fashion e-commerce brand group. A year later, she launched her YouTube channel Boss Wei’s Spicy Chicken Soup, where her candid and sharp observations on entrepreneurship, workplace culture, and modern relationships quickly gained a loyal audience, successfully transforming her into one of Taiwan’s most influential female online creators.
談回首：打破平衡的迷思，重新定義成功
從2016到2026年，這十年間，周品均從企業家走向創作者，透過YouTube、Instagram、短影音與直播等多元媒介，她不僅發掘了自己多樣的潛能，也重新定義了服裝設計與穿搭，認為這本質上就是一種「創作」。比起純粹的企業家，她更享受創作者的身份帶來加乘的社會影響力。
面對身兼多職的極限挑戰，周品均從不盲目相信面面俱到的「平衡」，她認為，真正的平衡絕非把所有事情硬攬在身上，讓自己深陷於追求完美的疲憊與內耗中。相反地，經營生活需要的是「取捨與調配」，透過提早規劃每個月的行程，主動決定生活的先後順序，才能讓每一天都活成自己想要的自在狀態。
這份從容，也投射在她對「成功女性」的定義轉變上——大學初次創業時，她追求的是市場第一、進軍海外等傳統社會定義的刻板標準；步入四十歲後，她選擇向內探索，如今的她深信，真正的成功是「有沒有活出自己想要的樣子，成為自己，並感到快樂與自在」。
Looking Back: Redefining Success Beyond the Myth of Balance
From 2016 to 2026, Pin-Chun Chou gradually shifted from entrepreneur to creator. Through YouTube, Instagram, short-form videos, and livestreaming, she discovered different sides of herself while also redefining fashion and styling as a form of creativity.
Compared to being solely an entrepreneur, she finds greater fulfillment in the wider influence that comes with being a creator.
Faced with the demands of juggling multiple roles, she has never blindly believed in the idea of achieving perfect balance. To her, real balance does not mean forcing yourself to take on everything at once until exhaustion and emotional burnout become unavoidable.
Instead, she believes life requires prioritization and adjustment. By planning her schedule well in advance each month, she is able to consciously decide what matters most and create a lifestyle that feels genuinely aligned with who she wants to be.
That same sense of clarity has also reshaped her understanding of success.
When she first started her business during college, success meant becoming number one in the market, expanding internationally, and achieving the traditional milestones society associates with accomplishment. But after entering her forties, her perspective gradually shifted inward.
Today, she believes true success is much simpler:
“Have you become the person you truly want to be? Can you live as yourself while feeling happy and comfortable?”
To her, that is what success means now.
談職場：高敏感是職場利器，財富是抵抗逆境的底氣
身為女性創業者與領導者，周品均對於職場中的女性特質有獨到見解。她指出，女性天生具備高敏感、細膩的特質是一把雙面刃，不應浪費在職場人際關係的猜忌與內耗中，而應轉化為對市場趨勢的敏銳洞察力；帶領團隊時，她格外強調「換位思考」的同理心，必須真正站在使用者的角度出發，而非冷血無情地只想著把產品賣出去。
此外，周品均敏銳地察覺到，傳統社會與原生家庭往往缺乏對女性在職場立足、投資理財或追求野心的教育，因此她強烈鼓勵身邊的女性同仁要注重工作發展與財富累積：「當這一塊有了底氣，人生遇到壞事時才有能力去抵抗，也才能擁有更多的選擇權。」
至於面對同樣懷抱創業夢的年輕女性，她則給予溫柔而清醒的忠告——她支持創業，但絕不支持一時的衝動，時尚產業看似夢幻，背後卻是扎實的營運與風險管理，創業前必須謹慎檢視自己是否具備市場上的「獨特性」與「不可取代性」，再做決定。
On the Workplace: Sensitivity Is a Strength, and Financial Security Creates Freedom
As both a female entrepreneur and leader, Pin-Chun Chou has her own perspective on the qualities women bring into the workplace.
She believes women are naturally highly sensitive and detail-oriented, qualities that can either become emotional burdens or valuable strengths. Rather than wasting that sensitivity on overthinking interpersonal relationships or workplace politics, she believes it should be transformed into sharper intuition toward people, trends, and the market itself.
When leading a team, empathy matters deeply to her.
“You have to genuinely think from the user’s perspective,” she says. “Not just focus on selling a product.”
At the same time, she has become increasingly aware that traditional society and family structures rarely teach women how to establish themselves professionally, build wealth, or pursue ambition with confidence.
Because of this, she consistently encourages the women around her to prioritize career development and financial independence.
“Once you have that foundation,” she says, “you become more capable of facing difficult moments in life. And you also gain more freedom to choose.”
As for younger women who dream of starting businesses of their own, her advice is supportive but realistic.
She supports entrepreneurship, but not impulsiveness.
The fashion industry may appear glamorous on the surface, yet behind it lies constant operational pressure and risk management. Before starting anything, she believes women must first honestly ask themselves whether they possess something distinctive and irreplaceable within the market.
Only after that should they move forward.
談母職：以朋友的態度相處，用母親的責任引路
在工作中步調極快、決策高效的周品均，回到家便會卸下老闆的武裝，切換為放鬆的節奏，和15歲的女兒一起聊天、看電影或共享日常小事，是她每天身心「療癒」的時刻。許多人羨慕她們如同姊妹掏般的親密，但談及母職的本質，周品均的觀點卻非常清晰，她強調自己是「母親」而非「朋友」：「我們是用朋友般輕鬆、不說教、不用權威的態度相處，但我知道自己本質與義務依然是媽媽。」她認為，朋友關係不需要引導對方，甚至可能為了維持和氣而妥協，但身為母親，有責任引領孩子建立正確的價值觀，絕不能為了迎合朋友關係而不敢糾正錯誤。
在這段非典型的母女關係中，她不試圖複製另一個周品均，而是將自己在職場淬鍊出的幽默感、美感、善良與觀察細節的敏銳度傳承給女兒，並由衷欣賞女兒擁有獨立的風格、敢於表達真實想法而不刻意討好的個性。
陪伴女兒成長的同時，周品均也正秘密籌備她下一階段的計畫，將成立線上課程平台，更有系統化地向觀眾分享議題觀點。這一次，她的目標不再只是擴大商業版圖，而是要把這份累積的底氣傳遞出去，帶領更多女性打破框架，活出最自在的樣子。
On Motherhood: Relating Like a Friend, Guiding Like a Mother
In the workplace, Pin-Chun Chou moves quickly and makes decisions efficiently. But once she returns home, she naturally shifts into a much softer rhythm.
Spending time with her fifteen-year-old daughter — chatting, watching movies, or simply sharing ordinary moments together — has become the most healing part of her day.
Many people admire the closeness of their relationship, which often feels more like friendship than a traditional mother-daughter dynamic. Yet when talking about motherhood itself, her perspective remains very clear.
“I’m still her mother, not her friend,” she says.
Although they interact in a relaxed and open way, without lecturing or relying on authority, she believes her responsibility as a mother has never changed.
“A friendship doesn’t necessarily require guidance,” she says. “But as a mother, you have a responsibility to help your child build the right values.”
She believes a mother should never avoid correcting mistakes simply to preserve a friend-like relationship.
Within this unconventional mother-daughter dynamic, she has never tried to raise another version of herself. Instead, she hopes to pass on the qualities she developed through years in the workplace: humor, kindness, aesthetic sensibility, and the ability to notice details others often overlook.
At the same time, she genuinely admires her daughter’s individuality — especially her confidence in expressing honest opinions without constantly trying to please others.
While accompanying her daughter through adolescence, Pin-Chun Chou is also quietly preparing for another stage of her own life.
She is currently developing an online course platform where she hopes to share her perspectives and experiences in a more structured way.
This time, however, her goal is no longer simply about expanding a business empire. Instead, she hopes to pass forward the confidence she has spent years building, and encourage more women to break free from expectations and live in the way that feels most true to themselves.
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