EDITOR Angel Huang｜TRANSLATOR Aurora Lin｜PHOTOGRAPHER Wade Wu
2017 年，24 歲的 Blaire 在 Youtube 成立「Blaire 左撇子」頻道，以《Blaire 碎碎念》系列談論兩性及女性自我提升議題而爆紅，同時以貼近生活的Vlog拍攝形式分享旅遊、家庭片段，後期轉型做人物專訪及對談系列，如：《Blaire 真心相談室》，感動許多觀眾；2019年，她與高中同學共同創立自有品牌「19again」，結合香氛、保養與生活儀式感，直至目前，實體門市已進駐台北松菸商圈、中山誠品、台南新光三越。
從 Youtuber 到品牌創辦人，人生步入 30 歲之際，Blaire 與現在的老公相遇，彼此從戀愛、結婚、懷孕至 2026 年 3 月生下女兒，在每一個人生階段裡，面對身分的變換，她始終抱持著赤子之心，用心感受生活帶給她的養分，不斷成長。
Growing Through Every Season of Life
When Blaire first started uploading videos to YouTube in 2017, she wasn’t thinking about building a personal brand or becoming an entrepreneur. At 24, it simply felt like a fun way to share her thoughts.What began as candid conversations about relationships, self-growth, and modern womanhood soon found an audience. Viewers were drawn to her honesty and the sense that she was speaking as a friend rather than a content creator. Alongside discussions on female empowerment, she shared travel diaries, family moments, and glimpses of everyday life—small fragments of a journey that audiences would continue to follow over the years.As her platform evolved, so did the stories she wanted to tell. Later projects, including interview and conversation-based series such as Heart-to-Heart with Blaire, revealed a more reflective side of her work and resonated with viewers looking for connection, encouragement, and authenticity.In 2019, together with a close friend from high school, she embarked on a new chapter and co-founded 19again, a lifestyle brand centred around fragrance, skincare, and the rituals that quietly enrich everyday life. What began as a personal passion project has since grown into a flourishing business, with boutiques established in Taipei’s Songshan Cultural and Creative Park, Eslite Spectrum Zhongshan, and Shin Kong Mitsukoshi Tainan.Around the same time, life was unfolding in ways she had never anticipated.Entering her thirties, Blaire met the man who would later become her husband. There was dating, marriage, pregnancy, and, this past March, the arrival of their daughter.The titles have changed over the years—creator, founder, wife, mother—but the curiosity that first led her to press “upload” remains very much intact. Through every transition, she has continued to approach life with openness, embracing each chapter not as a destination, but as an opportunity to grow.
從不盲目跟風的信念
Blaire 回首自己剛經營自媒體時，大多是抱持著好玩、有趣的心態去做內容，直到當了老闆後，隨著團隊的擴大以及接觸到實體產品的開發及販售諸事，她感受到最大的轉變是，肩上的責任不再只有自己，而是攸關一整群團隊及無數客人；在眼光與做事方式上，必須看得更長遠、想得面面俱到，並透過吸收團隊夥伴的不同視角，來補足個人盲點。
談及成立 19again 的初衷，Blaire 坦言自己骨子裡有份「不想屈就於和大家都一樣」的小叛逆，她不盲目跟風話題性產品，而是從自己日常生活中觀察到的隱性需求出發，專注於指緣油、腋下噴霧、化妝包、身體油等在生活中有真實需求且真正好用的產品。
長期下來，19again 累積不少忠實顧客，甚至她的公司員工也有曾是 19again 的顧客，因為太喜歡產品而成為工作夥伴；而每當產品開發過程中，面臨工廠銜接、斷貨等現實困境時，那些來自客人每天訊息敲碗新品，或真摯地回饋產品如何改善他們的生活，總能在她感到疲憊時，成為她繼續克服下一個挑戰的動力。
Never One to Follow the Crowd
Ask Blaire about the early days of creating content, and she laughs.Back then, there wasn’t much strategy involved. Most of the time, she was simply making videos she found interesting.Running a business, however, introduced a very different reality.As 19again expanded, so did the weight of responsibility. Decisions were no longer personal. There were employees, production schedules, retail partners, and customers waiting on the other side of every choice.“Being a founder forces you to think much further ahead,” she says.It also taught her the importance of looking beyond her own perspective.In the early days, she often relied on instinct. Today, she has learned to listen carefully to the people around her. Different viewpoints frequently reveal blind spots she might never have noticed on her own, and those conversations have become an essential part of how she leads.That openness is also reflected in the philosophy behind 19again.At her core, Blaire admits she has always carried a small rebellious streak—a reluctance to do something simply because everyone else is doing it.Rather than chasing whatever product happens to be trending, she prefers to focus on needs she encounters in real life. Cuticle oils. Deodorising sprays. Cosmetic pouches. Body oils.Not necessarily the most attention-grabbing products, but useful ones.The kind people genuinely reach for every day.
Over time, that approach has cultivated a remarkably loyal community. Some of her colleagues were once customers themselves, discovering the brand through products they loved before eventually joining the team.Whenever the realities of entrepreneurship become overwhelming—whether it’s manufacturing delays, supply issues, or the countless challenges that accompany a growing business—it is often her customers who remind her why she started.There are messages asking when a favourite product will return. Stories about how a particular item has become part of someone’s daily routine. Notes from people sharing how a product unexpectedly solved a problem they had struggled with for years.On difficult days, those messages matter more than she can explain.They remind her that what she creates has found a place in people’s lives, and that is often enough motivation to keep moving forward.
幸福的真諦是自由
面對 YouTuber 與品牌主理人的雙重身份，起初 Blaire 也曾在不同工作角色與生活的平衡中來回拉扯，後來她選擇將兩者間的界線打破，因為她相信「產品源於生活」，透過在自己 YouTube 頻道分享，呈現生活中實際使用 19again 產品的心得，讓觀眾與消費者看到她對待生活的真實態度，她認為這才是長遠的經營方式。
如今，她對於「愛自己」與「幸福」也有了更具象的解讀。她認為幸福的指標是：「當你打開行事曆，發現裡面沒有任何一個行程讓你感到不想去或覺得很煩，全都是你所期待的事，那就是幸福的生活狀態。」而這種對生活步調擁有主動選擇權，正是愛自己的最高具象化。
關於愛情觀，Blaire 則坦言自己過去的性格偏向完美主義，不僅對待自己，對待伴侶時也往往過於嚴苛、會不自覺挑剔哪裡可以更好，總是難以達到最滿意的標準。直到認識她現在的先生，才鬆綁了她的完美主義 —— Blaire 的先生善於放大每個人的優點，在交往過程中，他也引導 Blaire 練習這件事，這讓 Blaire 不再盲目追求所謂的完美，而是學習看見伴侶及自己真正好的地方。
Finding Freedom in Everyday Life
Balancing life as both a content creator and a brand founder was not always easy.For a long time, Blaire felt as though she was constantly moving between different worlds—one personal, one professional—and trying to keep them separate.Eventually, she stopped trying.The more experience she gained, the more she realised that the two were deeply connected.After all, the products she creates are inspired by her own life. The routines she shares online are the same routines that influence her brand. Separating one from the other never felt entirely natural.Today, she is comfortable allowing those worlds to overlap.Through her YouTube channel, audiences see how she genuinely uses the products she develops and how they fit into her daily life. Rather than presenting a carefully curated image, she prefers to share things as they are.For Blaire, authenticity is not a marketing strategy; it is simply the only way she knows how to live.When asked how she defines happiness these days, her answer comes almost immediately.“For me, happiness is opening my calendar and finding nothing that feels like an obligation,” she says. “Everything on it is something I genuinely want to do.”It is a surprisingly simple answer, yet one that says a great deal about the life she has built.To Blaire, happiness is less about achievement and more about freedom—the freedom to choose how she spends her time, who she spends it with, and what she chooses to devote her energy to.That sense of choice, she believes, is one of the most meaningful forms of self-love.Her perspective on relationships has also changed over the years.She describes her younger self as a perfectionist. Not only was she demanding of herself, but she often held others to equally high standards. There was always something that could be improved, something that could be done better.Then she met the man who would later become her husband.Where Blaire tended to focus on what was missing, he had a habit of noticing what was already good.It sounds simple, but the shift was transformative.Over time, his outlook encouraged her to become gentler—not only with others, but also with herself. Instead of constantly striving for an impossible version of perfection, she learned to appreciate people for who they are and to recognise the beauty in imperfection.
初心不變的「女孩」
初為人母的 Blaire，從懷孕到女兒出生的過程，她發現自己變得非常容易「捨不得」——捨不得單身、捨不得兩人世界、捨不得孩子在肚子裡的時刻；也正是因為深知這些美好的當下都會隨著時間前進而改變，她學會把這份不捨轉化為「好好享受此刻」，加倍珍惜當下經歷的一切。
將來，她希望女兒能像她一樣擁有天馬行空的創意發想能力，不被社會框架所框限，並為女兒建立一個「非常有安全感且充滿愛的環境」，這不只是金錢等物質條件，而是要讓女兒從小就知道自己非常有價值、有創造力，不需要焦慮或害怕失去，因為家庭與父母會是她精神、生活與選擇上最強大的後盾。
雖然成為母親，Blaire 坦言從來不覺得自己「從女孩成長為女人」，在心態上，她依然覺得自己是個女孩。回頭看當年事業剛起步，她也佩服自己當時的勇敢，即使被人說過「當年的勇敢都是來自於無知」，但正因為現在懂得太多，反而不一定有當時的膽量；如果沒有親自走過、試錯過，就不會知道哪些是不對的，也無法從中獲得今天的成長，所以她從不後悔。面對未來，她將持續抱以初心迎接生活帶給她的每個挑戰與驚喜。
Still the Same Girl
Motherhood has brought emotions she never expected.Throughout her pregnancy and after the arrival of her daughter, Blaire found herself becoming surprisingly sentimental. There were moments when she felt reluctant to let go of one stage of life before stepping into the next.
The freedom of being single.The intimacy of life as a couple.Even the months when her daughter was still growing quietly inside her.For a while, she wondered why she felt that way.Now she thinks she understands.When something is precious, of course it is difficult to say goodbye.Rather than dwelling on what is ending, she has learned to pay closer attention to what is happening right now—to enjoy each season while she is living it.The conversation naturally turns to her daughter.More than anything, Blaire hopes to raise a child who feels secure enough to dream freely.She hopes her daughter inherits a vivid imagination and the confidence to think beyond conventional expectations. But above all, she wants to create an environment filled with love and security.Not simply in a material sense, but emotionally.She wants her daughter to grow up knowing she is valuable, capable, creative, and deeply loved. To understand that she never needs to diminish herself to fit someone else’s expectations.And to know that no matter what path she chooses, there will always be a family standing behind her.A place she can return to.A place where she belongs.Despite becoming a wife, an entrepreneur, and now a mother, Blaire laughs when asked whether she feels she has finally become a woman.“Honestly, I still feel like the same girl,” she says.Looking back, she sometimes finds herself admiring the courage of her younger self.People often say that bravery comes from not knowing any better.Perhaps there is some truth in that.
Because now, with experience, she understands how much uncertainty accompanies every major decision. She knows how easily things can go wrong and how many obstacles often stand between an idea and its reality.Yet if she had known all of that from the beginning, she wonders whether she would have been brave enough to start.It was through trial and error, unexpected detours, and moments of doubt that she became who she is today.And for that reason, she carries no regrets.
These days, her world looks very different from the one she knew at twenty-four.There is a growing company to run, a community that continues to follow her journey, and now, a daughter waiting for her at home.Yet beneath the many roles she has taken on over the years, she remains very much the same person she has always been—curious, optimistic, and open to whatever comes next.And perhaps that is why every new chapter still feels like an adventure: not because she has everything figured out, but because she remains willing to discover what life has yet to teach her.
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